February 18, 2008 (Wisconsin Rapids, WI.) If you own a digital camera ... your world is about to change! PictureWagon.com, America's Newest Online Photo Superstore, offers exciting and incredibly easy ways to transform digital photos into custom photo gifts. Looking for a great birthday gift for your child? Upload a photo of your child to PictureWagon.com and turn it into a custom photo puzzle. Mother's Day is just around the corner. Upload your favorite photos to PictureWagon.com and create a custom photo keepsake box that she will cherish forever. Get a head start on Father's Day with custom photo t-shirts, photo mugs, photo clocks and more. PictureWagon.com has custom photo gifts for everyone on your list ... we promise!

Developed by The Goodness Company, a respected nationally recognized advertising agency with offices in Wisconsin, Illinois and Costa Rica, PictureWagon.com represents nearly one full year of creative and strategic development work. From the clever name concept, to logo design, marketing development and the creation of this incredible 275 page web site, The Goodness Company is proud to have partnered with Sundance Photo, Inc. on this remarkable, innovative e-commerce project.

The Goodness Company is no stranger to innovation. Despite its size as a boutique agency, The Goodness Company has earned business that would make some of the nations largest agencies jealous. National clients include Allstate Insurance Company, Microsoft, American Lung Association, the Swiss Colony and more. Regional clients include Master Key Consulting, Michels Corporation, ITEX, Sundance Photo, GutterSupply.com, Enchantment Properties Costa Rica and more.

Patrick Goodness, CEO of The Goodness Company and contributing author of Achieving Customer Mindshare Through Advertising; (Aspatore Press, 2007) is convinced that his namesake agency's success is due to their willingness to jump into the trenches with their clients. "Our clients are looking for an agency that will roll up their sleeves, get their hands dirty and make the tough calls," says Goodness. "Fortune favors the bold. Our client partners expect us to take the reins and drive them to the front door of success. And that's exactly what we do."

The management team at PictureWagon.com, including Sundance Photo CEO and photo industry pioneer Nicholas Takton are pleased with the superior image and creative style of the PictureWagon.com site. On the heels of the PictureWagon.com launch, The Goodness Company has signed a second contract with Sundance for another photo-industry website that will launch in late 2008.