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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Tenba introduces Skooba Superbungee shock absorbing camera strap


When it comes to designing camera straps, what can you do that hasn't been tried already?

"Plenty," says Tenba/Skooba's Peter Waisnor. "To start with, what happens when you walk - or run - with a camera or binoculars around your neck? The answer is you feel every bump and step, and so does your gear. We asked ourselves what would happen if there was some sort of active shock-absorber to cushion the load. The solution, after a lot of trial-and-error, was that we attached the camera srap ends to a freely-floating bungee cord loop. Now, as the load jostles up and down, the movement is minimized."

The net result is that the user perceives the weight as less than it actually is, and the movement of whatever is attached to the strap is smoothed out markedly, lessening fatigue and muscle aches. Skooba first brought this technology out in the larger, heavy-duty Superbungee Bag Strap, and has a utility patent pending on the Superbungee system.

The new camera strap version adjusts from 21" to 45" in length. The width is 1.5", perfect for most cameras, binoculars and other around-the-neck (or over-shoulder) carrying applications. To make it even more effective, the underside of the strap is covered with the Air Square system, consisting of individual, air-filled cells that add significant additional shock absorption and comfort. Professional photographers who used the strap during testing agreed that the design was a measurable improvement over conventional straps.

The Skooba Superbungee Camera Strap is available in a variety of color combinations, at a suggested retail price is $19.95. For more product or purchase information, visit skoobadesign.com.

http://cts.vresp.com/c/?MACGroup/382f1676af/2bd12ecf11/c4397998d5

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(First posted on Tuesday, February 26, 2008 at 10:11 EST)

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