Eye-Fi Expands Retail Distribution to Include Fry's Electronics Retail Stores and Apple.com

MOUNTAIN VIEW, Calif., April 21 /PRNewswire/ -- Today Eye-Fi, Inc. (http://www.eye.fi) announced that Eye-Fi users have wirelessly uploaded more than one million photographs to the Web. Every minute, seven photos are wirelessly sent from an Eye-Fi Card to one of Eye-Fi's 25 online photo-sharing, blogging, printing and social networking Web site partners.

"Users are showing us that the Eye-Fi Card is changing the way they share and save photos, and this milestone certainly underscores that," said CEO Jef Holove. "With the Eye-Fi Card, uploading digital memories is automatic and effortless, so users are sharing photos with friends and family while the memories are still fresh. They aren't waiting until their memory card is full or they have spare time to transfer pictures from their cameras."

The Eye-Fi Card, the world's first wireless memory card for digital cameras, was launched in the Fall of 2007 and allows users to wirelessly upload photos from their camera to their PC or Mac, and the Web.

"The Eye-Fi Card is a great way for Photobucket users to more easily keep and share their digital memories," said Alex Welch of Photobucket, the world's leading standalone photo site. "Eye-Fi works seamlessly with Photobucket, giving our users an easy way to get photos from a digital camera directly to their Photobucket album without having to manually upload photos from their computer."

Eye-Fi also announced today that it has expanded its retail distribution. Now, consumers can purchase the 2G Eye-Fi Card at Fry's Electronics retail stores, or online at Apple.com. The Eye-Fi Card is also available at Ritz stores and other major online retailers.

The Eye-Fi Card has won numerous awards, including a "Reader's Choice" award from Engadget, "Editor's Choice" award from PC Magazine, and "Best in Show" at Macworld 2008. Eye-Fi was also named one of the "25 Most Innovative Products of 2007" by PC World, and won Yahoo! Tech's Last Gadget Standing competition at the 2008 International Consumer Electronics Show.

The 2G Eye-Fi Card retails for $99.99 USD and is PC and Mac compatible. For a complete list of Eye-Fi's awards and retail availability, please visit http://www.eye.fi .

About Eye-Fi
Founded in 2005, the company is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi's patent-pending technology works with Wi-Fi networks to automatically send photos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company's investors include Opus Capital and Shasta Ventures. More information is available at http://www.eye.fi .

(You can read Newsletter Editor Mike Pasini's review of the Eye-Fi in the Feb. 29 issue.)