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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Photo Geo-Tagging with DeLorme Topo USA® 7.0 Provides Precise Locations for Digital Photographs


New GPS Feature Ideal for Professional Photographers and Recreational Users

YARMOUTH, Maine — With summer approaching, the peak season for outdoor activities is almost here. Outdoor activities mean outdoor photos and DeLorme, the leader in innovative mapping and GPS technology, makes it a snap for anyone with a digital camera and a handheld GPS receiver to pinpoint all their photo locations.

The capability is called geo-tagging, and DeLorme Topo USA 7.0 software is the product that brings this feature to the mass market. In addition, Topo USA 7.0 covers the entire U.S. with detailed, up-to-date topographic maps, and offers many other market-leading features, including 3-D terrain views with fly-overs, elevation profiles, road and trail routing, easy GPS data exchanges, places of interest, and more.

“The ability to precisely locate photos and include their time stamp on detailed DeLorme topographic maps adds a new dimension to nature photography. It’s also ideal for preserving memories from any kind of outdoor activity,” explained Caleb Mason, DeLorme Marketing Director.
“Using the DeLorme Earthmate® GPS PN-20 or any compatible handheld GPS, it’s easy to create detailed topographic maps with links to digital photos, to show exactly where each picture was taken.”

Ideal for Geocaching, Hiking, Climbing, Kayaking, Search and Rescue, Much More
The combination of the DeLorme Earthmate GPS PN-20, Topo USA 7.0 software, and a digital camera adds a whole new level of fascination and fun to your favorite outdoor activities.

“It’s easy to see how geo-tagging can help capture memorable moments from activities such as hiking, climbing, kayaking, or wildlife watching,” continued Mason. “It’s also rapidly gaining popularity within the popular new GPS sport, geocaching. In addition, geo-tagging is a key capability for more serious pursuits, such as search and rescue.

“No matter what the activity, the ability to pinpoint the location where a photo was taken is a significant benefit,” continued Mason. “It’s a simple process and requires only an easily-collected GPS track.”

Besides offering the most up-to-date topographic detail available, Topo USA 7.0 also lets users access recent aerial imagery, traditional USGS 1:24,000 (7.5-min.) quads, and NOAA nautical charts. Each different map, chart, or imagery type adds a crucial level of detail to aid in trip planning and navigation. Only DeLorme makes them all available in one package.

Introducing geo-tagging to the broader consumer market is just one example of DeLorme being first to market with a highly useful capability. Over the years, DeLorme has pioneered numerous consumer mapping and GPS features, including automatic road and trail routing, 3-D terrain maps, and voice-guided GPS, to name just a few.

Topo USA 7.0 is for use on PCs running Microsoft Windows Vista, XP, or 2000 operating systems. It is available in quality electronics and sporting goods stores nationwide. It can also be purchased from many online retailers, or direct from DeLorme; go to www.delorme.com, or call 800-561-5105.

About DeLorme
DeLorme offers a unique set of core competencies across the complex areas of map data creation and management, software development, and integration within GPS technologies. This ability to understand and develop all the critical components necessary to compete in the fast-changing world of GPS and digital mapping provides DeLorme with a unique competitive advantage. The company is one of a handful of mapmakers that still own and produce their own content. The longtime leader in map-based solutions for both consumer and professional markets, DeLorme is well-known for its GIS-based software applications including Street Atlas USA, Topo USA, and XMap Professional. Recent innovations include the Earthmate GPS PN-20 handheld receiver, the Earthmate GPS BT-20 with dual Bluetooth and USB connectivity, and the DeLorme GPS2058 Receiver Module for OEM electronic systems. Located in Yarmouth, Maine, DeLorme is home to Eartha™, the world's largest rotating globe.


(First posted on Thursday, May 8, 2008 at 16:53 EDT)

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