Lucidiom EQ 6.0 Features New Creative Products and Customer Connections, System Integration, Increased Order Speed and More

Vienna, Va., May 30, 2008 – Lucidiom Inc., today announced it has shipped a new version of its award-winning software.  Lucidiom EQ 6.0 features new creative products and flexible imaging solutions that continue to take Lucidiom photofinishers beyond 4x6 profits. 

“As the industry evolves from photo to social expression, the most successful businesses will be those that embrace this evolution and acquire the tools to help their customers realize their full potential. Version 6.0 of the Lucidiom EQ platform has all the requisite tools and more,” Lucidiom President Steve Giordano, Jr. wrote in a letter to Lucidiom customers and the photofinishing industry at large regarding the latest imaging solution from Lucidiom.

Lucidiom EQ 6.0 consists of four pillars:  APM 6.0, new Lucidiom kiosk software that allows photofinishers to act as the consumer’s personal publisher; Lab 50 6.0, the ideal, open production tool that requires no new equipment purchase; the flexible EQ-9850 printer; and Photo Finale 6.0, the next generation of Lucidiom’s web-based imaging solutions, which will be released later this summer.

Lucidiom retailers already enjoy more than 200 unique, printable creative product sizes in photo books, calendars, flat cards, folded cards, posters, collages and scrapbook pages, with thousands of theme and layout combinations.  Version 6.0 boasts several new sizes and enhancements to these profitable products, including 6x8” photo books, notepads, banners in four sizes, 8x12” calendars, mini books and new features like a folded card categorization system and Card Catalogs/Quick Books.  The Card Catalog, or Quick Book, is an impulse book that can be purchased by a customer just like an index print.  The order process also has been improved in version 6.0 with an auto-fill system for posters and collages, the ability to drag and drop photos and to add or remove pages from photo books.

“This is a great piece of software,” said Lucidiom 6.0 beta retailer Jim Talley, vice president of lab services for Wolfe’s Camera.  “Our customers are reacting well – they’re really excited about the collage posters, banners and photo book options available.  On the business side, we’re excited about how many great new features are in this build, particularly the integration with Lab 50.”

A significant enhancement in this software build, Lab 50 and the APM photo kiosk now are integrated, allowing Lucidiom customers to do business smarter by managing all their kiosks and pricing promotions from a central location.  For instance, with Lucidiom EQ 6.0, a photofinisher now can plan pricing promotions for a particular timeframe on select kiosks or his entire fleet with the click of a button, rather than configuring each individual kiosk. 

Lucidiom retailers also will enjoy the customer membership plans available through EQ 6.0.  These managed plans of products, discounts and promotions put photofinishers in greater control of customer relationships through tracking, targeted promotions and customer rewards.  Membership plans, which can be offered to customers for free or for a nominal charge, are completely configurable to suit the retailer's specific customer audience.    

“The integration with Lab 50 is huge. The ability to configure prices and membership plans from a central location has increased our efficiency beyond measure,” said beta retailer Gary Ames, IT manager of Bedford Camera in Arkansas.  

Giordano concluded, “Since the founding of Lucidiom in 2001, our goals have remained the same: to provide the most innovative technology in self-assisted imaging, to provide vehicles to drive our customer’s profit and brand and to help consumers manage their memories through the very personal medium of photos.  I’m proud to note Version 6.0 of the Lucidiom EQ platform achieves these goals.”

The full text of Giordano’s letter to the industry may be found at http://www.lucidiom.com/support/6.0/6.0_Letter_to_Industry.pdf

About Lucidiom:
With some 55,000 photo kiosks deployed worldwide, Lucidiom Inc. is the leading provider of flexible and brand-independent digital photofinishing systems.  Lucidiom EQ – the complete imaging solution – enables retailers to develop in-store and online revenue streams beyond the standard 4x6 print. Lucidiom EQ features the APM photo kiosk; Luci content; Photo Folio products (including photo books, folded cards and bound calendars); EQ Printer; APM ProfitWatcher statistics tracker; Photo Finale online software; and Lab 50 management system - all connected by the APM Network. For more information about how Lucidiom empowers the "Go Beyond 4x6" digital imaging movement, visit www.lucidiom.com

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