SL310W Offers Advanced Features in Compact and Affordable Package

RIDGEFIELD PARK, N.J., July 16, 2008 – Samsung announces the launch of its feature-packed SL310W. Ideal for the step-up shooter, the SL310W is highlighted by features commonly found on higher-end, more expensive digital cameras, including an impressive resolution of 13.6 megapixels, Dual Image Stabilization, and a 3.6x, 28mm wide-angle optical zoom lens which significantly improves the user’s ability to photograph more of a desired scene.

Dual Image Stabilization, which combines both Samsung’s advanced Optical Image Stabilization (OIS) and Digital Image Stabilization (DIS), is a useful feature that helps reduce the blur found in images as a result of vibrations, hand shake or other unexpected movements at the moment of image capture. When selected, OIS and DIS work simultaneously to reduce the effects of unwanted movement and help shooters capture crisp, clear images. Thanks to the enhanced sensitivity of the SL310W’s imaging sensor, which features a maximum ISO of 1600, and the camera’s Dual Image Stabilization, users can rest assured that they’ll be able to capture images in low-light situations, especially when the use of a flash is not desired.

Additionally, Samsung gives shooters the ability to capture more of a desired scene and fit it into the frame by including a high-quality 28mm wide-angle lens. Unlike a standard 35mm lens which is commonly found on compact digital cameras, the SL310W’s 28mm wide-angle lens gives consumers the ability to expand their creativity and take even more moving and emotional images. Ideal for a variety of scenarios, users can easily leverage the increased viewing angle of the SL310W’s wide-angle lens, especially when shooting landscapes or groups of family or friends.

“The new SL310W sets a new standard for compact digital cameras in its class,” said Tony Sorice, vice president of Sales and Marketing for Digital Imaging, at Samsung Electronics America. “Typically, comparably priced digital cameras don’t offer a full suite of advanced features and functionalities like the more advanced point & shoots. With the SL310W, consumers have access to a number of advanced and helpful features, including Face Detection, Blink Detection, Smile Shot, as well as an impressive wide-angle lens and Dual Image Stabilization. Compared to the competitive offerings in this category, the SL310W offers shooters MPEG-4 video, allowing them to record high-quality video clips while on-the-go and an intelligent LCD screen that will automatically brighten or dim for easier viewing based on available lighting.”

The SL310W offers a number of user-friendly features, including 11 scene modes, auto red-eye fix and MPEG-4 video recording. The camera also features Self Portrait, Face Detection, Blink Detection, and Smile Shot technology, all of which help enhance the digital imaging experience for the shooter.

Self Portrait mode is a unique function that takes the guessing out of taking a self portrait. When in Self Portrait mode, SL310W automatically detects the user’s face, adjust focus and exposure, and will only allow a photo to be taken if the subject is centered in the frame. Face Detection technology makes taking pictures of family and friends a snap, as it detects up to nine faces and automatically adjusts focus and exposure to ensure better composition and image quality. Furthermore, Smile Shot automatically triggers the SL310W to take a photo only when the camera detects smiles on the subjects’ faces, and Blink Detection will prevent a photo from being taken if the camera recognizes that a subject’s eyes are closed – a useful feature as it’s often difficult to distinguish closed eyes when composing a shot on an LCD screen.

For enhanced versatility, shooters can remove red-eye during image playback, or for even greater convenience, set the camera to Auto Red Eye Fix to automatically detect and eliminate red-eye from their images as they are taken.

The SL310W is also equipped with advanced movie modes. Featuring MPEG-4 video recording and in-camera editing controls, users can pause, and then resume filming of video clips without having to save the clips as individual files. Additionally, users can operate the camera’s 28mm wide-angle optical zoom and engage OIS and DIS while recording to compensate for unwanted movement and to reduce blur.

To reduce the intimidation factor of the camera’s many elements, the SL310W offers Function Description and a Photo Help Guide. Function Description automatically provides a brief and easy to understand description of each setting when scrolling through the camera’s menus, helping the end-user determine which setting is appropriate for their current shooting scenario. The camera’s Photo Help Guide is another intuitive component incorporated into the digital camera. Photo Help Guide offers the end-user a guided tour of how to take better images as well as easy-to-follow tips instructing them how to obtain excellent results. 

The Samsung SL310W will be available in September 2008 at an MSRP of $229.95.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines.  A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S.  Please visit www.samsung.com for more information.

#  #  #