GRAND RAPIDS, Mich., Aug. 18, 2008 – X-Rite, Incorporated (NASDAQ:XRIT) – Pantone and the color experts at X-Rite Color Services today announced the fall schedule of the company's highly popular seminar, "Color Control Freak.” With a popular spring series completed, X-Rite's Color Control Freak '08 will again offer attendees an in-depth understanding of color, its value in the design process and techniques for proper reproduction.

Sponsored by Pantone, HP, Eizo and X-Rite, this one-day interactive seminar equips design professionals with the latest color knowledge and tools, exposing a new level of design freedom. Industry experts will teach attendees basics in color trends and psychology, as well as how to collect, build and specify color that remains consistent from screen to print.

"Accurately capturing the desired color, and then reproducing it faithfully and consistently across communications in multiple media, is imperative for maintaining the integrity of any design project,” said Richard Herbert, executive vice president and general manager of Pantone, Inc.

Here is what our "Color Freaks” said about their experience:

"Where do I start? Today's seminar filled the gaps in my color workflow! From profiles to calibration, it is all a lot clearer!” – Christopher Vaughn, Vaughgo Photography and Design

"X-Rite is right on with its Color Control Freak training. I received so much valuable information that, at first, appeared to be overwhelming. But I also received a CD that I can reference again and again to ensure that my prepress work will result in the desired printed product. I can't wait to see how my projects look!” – Bridget Gurtowsky, Gurtowsky Graphics LLC

"Knowledgeable, engaging, real world practice – the presenter gave great insights, reviews and kept on track. Fun. Positive.” – Brad Elledge, Nosco

Color Trends, Color Psychology and the 2008 Color of the Year
Participants will walk through a study of color psychology, emerging trends and the 2008 color of the year. Attendees will learn tips and techniques for coaching their clients through their client's color preferences, ensuring better communication of their message.

Collect, Build, Share and Control Your Color Using a best practices approach, this educational session will show attendees how to control color in the design process, using the latest technology and tools, including advanced instrumentation, software and applications specifically designed for color selection and sharing.

Topics Covered

• Experience the latest color trends in design and fashion
• Understand the psychology behind color to maximize your design's impact
• Use palette-building software tools to select and build reproducible color palettes
• Work with different color systems (RGB, CMYK and spot colors)
• Get better screen-to-print color matching
• Use monitor calibration to improve color editing of both created and captured graphics
• Use in-house printers for accurate prints and proofs
• Learn color management setup in Adobe CS2 and CS3

Registration and Details
For $295, attendees receive a full day (9:00 a.m. – 5:00 p.m.) of seminar instruction, live demonstrations, lunch and a host of giveaways. Attendees will take home X-Rite's new "Color Management for Creatives” eLearning DVD, a seminar reference CD, a presentation booklet and the exclusive "Need to Know: Color” manual.

Plus, new in 2008, attendees will receive the Color Control Freak Discount Book with valuable discounts from sponsoring companies of this seminar.

For the complete agenda and online registration, visit www.xrite.com/colorcontrol08 or call 888.439.4403 to register by phone.

Locations and Dates
New York – September 24
Boston – October 9
Atlanta – October 15
Chicago – October 22
San Diego – October 29
Los Angeles – November 5
Washington DC – November 12
San Francisco – November 19

About X-Rite
X-Rite is the global leader in color science and technology. The company, which now includes color industry leader Pantone, Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite's expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

X-Rite Color Services provides training, support and service worldwide, including on-site training, hands-on classroom workshops, traveling seminars, online webinars and dynamic eLearning. On-site seminars are available at your locations, customized around your industry, with an emphasis on automotive, textile, paint or plastics. Other on-site services include equipment and software training, enterprise color standards consulting, supplier certification and lighting audits. X-Rite Color Services also offers telephone tech support, equipment service and certification, and extended warranty coverage. For more information, call 888.439.4403 or visit www.xritecolorservices.com.

About Pantone, Inc.
Pantone, Inc., a wholly owned subsidiary of X-Rite, Incorporated, has been the world's color authority for more than 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone now offers designer-inspired products and services for consumers. More information is available at www.pantone.com.