Pentax drops pricing for K20D, Optio W60
By
Mike Tomkins
(Sunday, October 12, 2008 - 16:05 EDT)
Golden, Colorado-based Pentax Imaging Co. has today announced price drops for two of its digital camera models.
The Pentax K20D digital SLR, first announced in January 2008 during the runup to the Photo Marketing Association tradeshow, will now be priced at $999.95 body-only. Initially sold at $1,300 for the camera body, the 23% drop in price will bring the Pentax K20D in below the psychologically important $1,000 mark. The Pentax K20D offers an array of features including a 14.6 megapixel CMOS image sensor from Samsung, extensive weather sealing, sensor-shift image stabilization, dust reduction, ISO sensitivity from 100 to 6,400 equivalents, three frames per second burst shooting, and more. Meanwhile, Pentax's Optio W60 was unveiled in May 2008, priced at $329.95. The drop to $299.95 hence represents a more modest 9% price cut. Pentax W60 features include a a compact, pocket-friendly body that's waterproof up to 13 feet and can be used in temperatures as low as 14°F (-10°C), a ten megapixel CCD image sensor, 5x optical zoom lens, a 2.5" LCD display with 230,000 dot resolution, and 36.4MB of built-in memory.
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Original Source Press Release:
| Pentax Drops Price Of Award Winning K20D DSLR To $999.95 Golden, CO (October 12, 2008)….PENTAX Imaging Company has announced significant savings on its flagship, award winning digital SLR. Beginning Sunday, October 12, 2008, the price of the PENTAX K20D digital SLR camera body has dropped to $999.95. The full-featured, 14.6 megapixel, weather-resistant DSLR features a three-step dust reduction system, the PRIME image processor, fully customizable capture and control settings, and PENTAX developed Shake Reduction that works with any of the 25 million PENTAX lenses ever manufactured. More details are available at www.pentaxslr.com.  |
Pentax's K20D digital SLR | PENTAX also reduced the price of the popular, rugged and waterproof PENTAX Optio W60 digital camera to $299.95. Lightweight and fully waterproof, the Optio W60 features 10 megapixels and a 5X zoom lens with 28mm wide-angle capability. The Optio W60 operates up to 13 feet underwater for two hours and at extreme temperatures well below freezing. More details are available at www.h20camera.com.  |
Pentax's Optio W60 digital camera | Both cameras and other exciting photography products are available for purchase from authorized PENTAX Dealers http://www.pentaxslr.com/buy/dealers or www.pentaxwebstore.com. PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, and eyepieces. For almost 90 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc. # # # |
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