October 15th, 2008, BOULDER, Colo. - LifePics and RitzPix.com today announced the launch of RitzPix PhotoSync, an innovative new software application that automatically synchronizes and uploads images on anyone's computer to their online photo account at RitzPix.com. LifePics developed the ground-breaking software, which eliminates the need for manual image uploads - an industry-wide obstacle for all online imaging sites - and is certain to drive more orders through RitzPix.com's online imaging service, hosted by LifePics.

The manual upload procedure has always been a significant barrier across all online imaging sites for consumers who are deterred from placing orders because they are unsure or uncomfortable with the upload process. RitzPix PhotoSync removes the upload barrier for RitzPix.com customers. RitzPix PhotoSync also gives consumers the security of backing up all of their images online at RitzPix.com for free, so the images are safe from hard drive failures, theft, viruses, human error, or damage from natural disasters.

RitzPix.com and LifePics also recently launched Spark Zooms, a popular new sharing feature on RitzPix.com, developed and launched by LifePics. Spark Zooms allow RitzPix.com users to combine their photos with music, videos, text, and more. The user can then share their Spark Zoom with anyone around the world, attracting new users to RitzPix.com through social networking and viral marketing techniques. Spark Zooms are described on RitzPix.com as "Sharing in Motion."

RitzPix.com is the first national retail photo site to offer 1-hour service for assorted sizes and styles of personalized photo books with dual side printing, as well as 1-hour service for folding photo cards and photo calendars. LifePics enabled RitzPix.com with the 1-hour service ability in 2007 and later announced a dramatic increase in online-to-retail transactions.

The auto-syncing upload software (which LifePics calls "LifeSync") and Spark are available as part of the LifePics online retail solution. LifeSync is part of LifePics' Image Management Software Suite, which also includes LifeView, a CD viewer with editing tools and other creative features that connects directly to the retailer's shopping cart. LifePics plans to release additional image management software applications in the future.

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About LifePics
LifePics is the market leader in driving digital photo orders to photofinishers and professional photographers. Using LifePics' technology, photofinishers and professional photographers are able to accept orders from consumers via the Internet and send those orders directly to their in-house labs or other specified wholesale labs that are most convenient to the consumer. LifePics also provides the most Web-integrated kiosk solutions in the imaging industry, and has developed an Image Management Software suite for managing, editing, synchronizing, and ordering images online.

More retailers use LifePics than any other Internet-enabled photo ordering solution. LifePics' customers include mass merchants, large food and drug chains, local camera shops, and independent photofinishers. Retailers offer the service at more than 20,000 stores across the U.S., Canada, Australia, New Zealand, and the Caribbean. LifePics works closely with retailers to help build their online photo businesses.

LifePics is an open solution that works with a variety of photo software providers and photo Web sites. In addition, the service supports a number of different print options - orders can be sent directly to stores for 1-hour service, or routed to major wholesalers, gift providers, photo book manufacturers, or a variety of other printers.

For more information, visit LifePics at www.LifePics.com.

About Ritz Camera Centers, Inc.
Ritz Camera Centers, headquartered in Beltsville, MD, is the largest specialty camera and image chain in the United States with approximately 1,000 locations in 45 states and the District of Columbia. The chain of stores includes Ritz Camera, Wolf Camera, Kits Camera, Inkley's, and The Camera Shop. All name brand camera and digital imaging products are available.

All stores have RitzPix Imaging Departments with sit-down Print Bars offering digital prints and many other image products "in minutes." The Ritz Camera Centers, Inc. website, www.ritzpix.com, offers customers these same image products in 1 Hour with in-store pick-up and without shipping charges.

Ritz Camera Centers, Inc. also owns and operates Boater's World Marine Centers, a leading marine specialty retail chain with 135 stores nationwide.