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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Olympus' E-420 Komachi kit. Courtesy of Olympus, with modifications by Michael R. Tomkins. PRESS RELEASE: Olympus Offers Limited Edition Komachi Kit For The Holidays

Marrying Beauty, Elegance and Performance in a Small Package

CENTER VALLEY, Pa., October 21, 2008 – Named after famous Japanese poet Ono no Komachi, who was renowned for her beauty, the E-420 Komachi Kit certainly lives up to its namesake. The new limited-edition kit caters to those looking for amazing image quality in a small and light digital SLR (single lens reflex) camera with an elegant design.

The kit couples the world’s smallest DSLR – the E-420 and the ED 25mm f2.8 Zuiko Digital Lens – with a fitted, hand-made brown leather case and strap designed with a fashionable retro look. A camera that is not only stylish, but also easy to use and carry. The kit also includes a 1GB CompactFlash memory card.

Olympus' E-420 Komachi kit. Courtesy of Olympus, with modifications by Michael R. Tomkins. Click for a bigger picture!
E-420 Komachi kit in use
The size and weight advantages inherent with the Four Thirds System are clearly demonstrated in this kit. The camera body measures 5.1 inches by 3.6 inches by 2.1 inches (excluding protrusions) and weighs in at a mere 3.4 ounces. The 25mm fixed focal length lens measures 2.5 inches diameter by .9 inches high and is a featherweight at 3.5 ounces. The result is high-quality, miniaturized optics that deliver maximum DSLR brilliance and can be taken along and enjoyed anywhere with ease. The new stylish leather case and strap means it is always ready to pick up and go.

The Olympus E-System is designed with revolutionary features that expand the frontiers of digital photography. Based on the Four Thirds Standard, Olympus offers 100 percent digital lenses for edge-to-edge sharpness in a durable, yet portable design. Olympus pioneered Full-Time Live View, Dust Reduction and other technologies for DSLRs, leading where others have followed.

Availability
The limited edition kit is available at select photo-specialty stores starting October 2008.

U.S. Pricing
Komachi Kit Estimated Street Price: $749.99
Includes: E-420 camera body, ED 25mm f2.8 Zuiko Digital Lens, Hand-made brown leather case and strap, and 1GB CompactFlash memory card.

Olympus' E-420 Komachi kit. Courtesy of Olympus, with modifications by Michael R. Tomkins. Click for a bigger picture!
E-420 Komachi kit contents
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples’ lives every day. These include:

  • Digital and Film Cameras

  • Professional Digital SLR Imaging Systems

  • Related Underwater Products and Accessories

  • Digital and Microcassette Recorders

  • Digital Media

  • Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

(First posted on Tuesday, October 21, 2008 at 14:04 EDT)

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