Hiro Sakai Assumes Global Role, Ryutaro Hosoda Named To U.S. Post

Valhalla, NY, November 17, 2008 -- FUJIFILM Corporation, Tokyo, Japan, has announced several changes in executive level management, effective November 1, 2008. Ryutaro Hosoda has been named President, FUJIFILM Holdings America Corporation and President and CEO, FUJIFILM U.S.A., Inc.  Mr. Hosoda succeeds Hiro Sakai, who has been named General Manager of the company’s Imaging Business Division, based in Tokyo. 

In his new role as General Manager of FUJIFILM Imaging Business Division Mr. Sakai, who is also a Corporate Vice President, is responsible for the Company’s worldwide photo imaging business operations including film, and analog and digital photoprocessing solutions and services. Mr. Sakai joined Fujifilm in 1977 and has held various senior level sales and marketing positions for photographic products in Asia, Europe and America.

In his capacity as President of FUJIFILM Holdings America, Mr. Hosoda is responsible for enhancing Fujifilm consolidated management across the thirteen Fujifilm companies that operate within the United States. As President and CEO of FUJIFILM U.S.A., Mr. Hosoda oversees the company’s photographic imaging systems and services operations. Mr. Hosoda has most recently served as Senior Vice President, FUJIFILM Europe GmbH in Düsseldorf, Germany.

About Fujifilm
FUJIFILM Holdings America Corporation is a shared service organization that supports Fujifilm companies operating in more than 75 facilities in 32 states and employing more than 6,300 employees engaged in the research, development, manufacture, sales and service of Fujifilm products in the United States.

FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation providing digital and analog photographic imaging systems and services and Motion Picture Film products and services to consumers, professionals and businesses.

FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2007, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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