Interactive “BobCars” Demonstrate Proof that Olympus Enables Consumers to Capture It All

CENTER VALLEY, Pa., December 4, 2008 – Olympus’ Mobile Demonstration Showrooms powered by BobCar® are anything but pedestrian as they provide holiday shoppers with hands-on demonstrations of the company’s latest digital compact cameras, digital single lens reflex (SLR) cameras and voice recorders on Manhattan sidewalks this holiday season. The three approachable three-wheeled, energy-efficient mini-vehicles will engage and inform consumers as they have fun interacting with Olympus’ products right on the streets of Manhattan through December 23.

“Olympus’ products are built for active lifestyles, enabling consumers to be a part of the action and it’s in this same spirit that we’re bringing the products to them,” said Mark Huggins, executive director, Brand Marketing, Olympus Imaging America Inc. “Consumers will enjoy the unique interaction, and the roving boutiques will visit strategic locations near stores where consumers can purchase Olympus products.”

Olympus continues to be an innovator, developing new technologies to expand the frontiers of digital photography and leading where others have followed. Proof that Olympus enables consumers to capture it all.

The Olympus BobCars are scheduled for the following locations:

• December 4
  School of Visual Arts (214 East 21st Street): 8:00am – 3:00pm
  NYU Campus (Washington Square East & Washington Square North): 8:00am – 3:00pm
  Fashion Institute (27th Street between 7th & 8th Avenues): 8:00am – 3:00pm

• December 5
  Wall Street (Wall Street & Broadway): 7:30am – 3:30pm
  Wall Street Ferry (Wall Street & South Street): 7:30am – 9:30am
  J&R (23 Park Row): 10:00am – 3:30pm
  Staten Island Ferry (One Whitehall Street): 7:30am – 9:30am
  Wall Street Bull Statue (Broadway & Beaver Street): 10:00am – 3:30pm

• December 6
  Radio City Christmas Spectacular: 11:00am – 6:00pm
  Herald Square: 11:00am – 6:00pm
  Camera Land (575 Lexington Avenue): 10:00am – 5:00pm

• December 7
  Best Buy (1880 Broadway): 10:00am – 5:00pm
  Circuit City (1965 Broadway): 10:00am – 5:00pm
  PC Richards (205 East 86th Street): 10:00am – 5:00pm

• December 11
  Capital Audio and Electronics (120 Duane Street): 10:00am – 5:00pm
  Canal Street: 10:00am – 5:00pm
  Little Italy: 10:00am – 5:00pm

• December 12
  Camera Land (575 Lexington Ave.): 12:30pm – 5:00pm
  Willoughby’s (298 5th Avenue): 10:00am – 5:00pm
  J&R (23 Park Row): 10:00am – 5:00pm
  Z100’s Jingle Ball (Madison Square Garden): 5:30pm – 7:30pm

• December 13
  Union Square (14th Street): 10:00am – 5:00pm
  PC Richards (120 East 14th Street): 10:00am – 5:00pm
  Circuit City (Union Square): 10:00am – 5:00pm

• December 17
  Tri State Cameras (330 8th Avenue): 10:00am – 5:00pm
  17th Street Photo (298 5th Avenue): 12:30pm – 5:00pm
  Adorama (42 West 18th Street): 10:00am-5:00pm
  Oasis Concert (Madison Square Garden): 5:30pm – 7:30pm

• December 19
  Circuit City (2232 Broadway): 10:00am – 5:00pm
  Camera Land (575 Lexington Avenue): 10:00am – 5:00pm
  Ritz Cameras (2400 Broadway): 10:00am – 5:00pm

• December 20
  J&R (23 Park Row): 10:00am – 5:00pm
  Century 21 Shopping Area (Cortlandt Street between Church Street & Broadway): 10:00am – 5:00pm
  PC Richards (120 East 14th Street): 10:00am – 5:00pm

• December 21
  PC Richards (120 East 14th Street): 10:00am – 5:00pm
  Best Buy (60 West 23rd Street): 10:00am – 5:00pm
  Calumet Photo (20 West 22nd Street): 10:00am – 5:00pm

• December 22
  Datavision (445 5th Avenue): 10:00am – 5:00pm
  Best Buy (529 5th Avenue): 10:00am – 5:00pm
  Camera Land (575 Lexington Avenue): 10:00am – 5:00pm

• December 23
  B& H (349 West 34th Street): 10:00am – 5:00pm
  Willoughby’s (298 5th Avenue): 10:00am – 5:00pm
  Best Buy (529 5th Avenue): 10:00am – 5:00pm

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples’ lives every day. These include:

• Digital and Film Cameras

• Professional Digital SLR Imaging Systems

• Related Underwater Products and Accessories

• Digital and Microcassette Recorders

• Digital Media

• Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

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