New SELPHY Printer Available in Three Colors Also Features Improved Print Speed and Image Quality

LAKE SUCCESS, N.Y., February 17, 2009 – Canon U.S.A. Inc., a leader in digital imaging, today announced a new addition to its line of compact photo printers: the SELPHY CP780. Featuring improved image quality and faster print speeds than its predecessor, this cleverly designed SELPHY compact photo printer is ideal for the parent who wants to share images of their children with family and friends.

The Canon SELPHY CP780 compact photo printer is designed not only to be easy-to-use and convenient to carry, it is also available in three different color variations. To coincide with the new Canon PowerShot SD1200 IS Digital ELPH camera also announced today, this compact photo printer is available in silver, blue and pink to enable consumers to express their own personal style when printing out memorable moments from a wedding shower or a weekend getaway.

“Canon SELPHY printers have consistently provided consumers with high-quality images at a reasonable price,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “Now with the three different color variations, users will not only be able to share their memorable moments but also their own unique style.”

The new Canon SELPHY compact photo printer will produce images of a higher quality than previous models due to enhancements to the Portrait Image Optimize feature. The Face Detection brightness correction and color cast correction have been vastly improved so that skin tones and faces will be produced with natural and realistic colors. The printing process was also revised so that a 4 x 6-inch print can now be completed in approximately 47 seconds¹. The easy-to-access card slots allow users to plug in memory cards² or print straight from the camera with a USB cord.

Designed with a new wave-shaped top surface, the SELPHY CP780 compact photo printer comes equipped with a 2.5-inch LCD screen, making it easy to review images and navigate through menus from various angles. The buttons have been arranged in an easy-to-understand layout for simplicity and seamless navigation through menus. An optional battery pack is available to allow for printing from almost anywhere while providing hundreds of prints before needing to be recharged. The estimated retail price of the NB-CP2L battery pack is $79.99³.

Canon BU-30 Bluetooth Adaptor
Making it even more convenient to print images is the optional Canon BU-30 Bluetooth adaptor.  Available for the SELPHY CP780 compact photo printer for an estimated retail price of $49.993, the BU-30 adaptor allows images to be sent from Bluetooth enabled devices, such as cell phones, directly to the SELPHY model to be printed.

The Canon SELPHY CP780 compact photo printer carries an estimated retail price of $99.99³.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number seven in the computer industry on Fortune Magazine's World’s Most Admired Companies 2008 list, and is on the 2008 BusinessWeek list of "Top 100 Brands." At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei - - “all people, regardless of race, religion or culture, harmoniously living and working together into the future” - - Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/RSS .

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†Based on weekly patent counts issued by United States Patent and Trademark Office.

Specifications and prices subject to change without notice.

All referenced product names, and other marks, are trademarks of their respective owners

1. Print speed obtained using compatible  Canon compact digital camera incorporating DIGIC II (other cameras may vary).

2. Compatible memory cards include CompactFlash Card, Microdrive, Memory Stick, Memory Stick Pro, Memory Stick Duo, Memory Stick Pro Duo, SD Card, miniSD Card, microSD Card, SDHC Card, miniSDHC Card, microSDHC Card, MultiMediaCard, MMCplus Card and HC MMCplus Card. xD-Picture Card, MMCmobile Card, MMCmicro Card, RS-MMC Card and Memory Stick Micro require an additional adaptor, which must be purchased separately.

3. Pricing subject to change at any time. Actual prices are set by individual dealers and may vary.