Valhalla, N.Y., March 2, 2009 – FUJIFILM U.S.A., Inc. today announced that the Digital Imaging Marketing Association (DIMA) has named Fujifilm’s new FinePix F200EXR digital camera a 2009 Innovative Digital Product Award winner.  Today’s announcement was made at the Photo Marketing Association (PMA) trade show and convention in Las Vegas, Nevada.

The DIMA Innovative Digital Product Award recognizes products or services that are technologically innovative or first of their kind. 

“DIMA’s recognition of the FinePix F200EXR underscores Fujifilm's commitment to creating unique products and rich new technologies that meet the evolving imaging needs of today's customers,” said Ron Gazzola, vice president, Electronic Imaging Division, Fujifilm U.S.A., Inc.

As Fujifilm’s most advanced compact digital camera to date, the FinePix F200EXR is the world's first production point-and-shoot digital camera to offer Fujifilm’s new Super CCD EXR sensor. The FinePix F200EXR’s sensor and color array generates high quality vivid images with its three selectable sensor modes such as Fine Capture Mode for high resolution, Pixel Fusion Mode for high sensitivity and low noise with ISO up to 12800, and Dual Capture Mode for wide dynamic range up to 800%.  The FinePix F200EXR also features an EXR Auto Mode, combining automatic scene recognition with automatic sensor mode selection.

In addition to the new Super CCD EXR sensor, the F200EXR has 12-MegaPixels, a powerful Fujinon 5.0x wide angle optical zoom lens and a large 3.0" high-resolution LCD and offers the most advanced technologies available, including Dual Image Stabilization, Face Detection 3.0, and ISO settings of up to an unprecedented ISO 12800. This combination of features allow consumers to capture any shot, any place and at any time with the lowest noise signature to date.

Fujifilm will be showcasing its full portfolio of imaging technologies and services at PMA 2009 Booth F130.  For more information, go to www.fujifilmusa.com/pma.

About Fujifilm U.S.A., Inc.
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

About Fujifilm
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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