Price reductions range from 25 to 65 percent.

CHATSWORTH, Calif. -- March 24 -- Aleratec Inc., leading developer and manufacturer of "Prosumers' Choice" solutions for the Blu-ray, DVD/CD, Flash, HDD, USB duplicating and DVD/CD publishing markets, announces dramatic price reductions for its Blu-ray products.

The 1:3 Copy Cruiser Blu LS, a LightScribe-enabled disc publisher supporting Blu-ray recording, has been reduced 25 percent to a new low estimated retail price of $1,575 and Aleratec's new 4x BD-R Blu-ray recording media has been reduced 65 percent to $57.99.

The 1:3 Copy Cruiser Blu LS incorporates three, 6x, SATA Blu-ray drives that can simultaneously produce up to three silkscreen quality, direct to disc DVD or CD LightScribe labels or up to three Blu-ray, DVD or CD disc copies in record time. The 1:3 Copy Cruiser Blu LS has an eSATA connection to your computer for the most stable labeling and duplicating processes. For those that do not have an eSATA port on their computer, a dual channel eSATA host adapter is included free with purchase. The powerful Aleratec Disc Publishing Software Suite -- ideal all in one package for music, photos, video, data and backup -- is also included free with purchase.

"In challenging times like these, we are excited to be able to offer serious cost reductions to our Prosumer users. We created our successful Blu-ray 1:3 Copy Cruiser Blu LS in direct response to the growing demand for the higher capacities required for high definition video quality. Slashing prices on LightScribe enabled Blu-ray disc publishers and Aleratec BD-R media paves the way to the use of high speed, high capacity Blu-ray technology to a much broader range of applications, including government, education and all sizes of businesses," stated Perry Solomon, Aleratec President and CEO.

LightScribe Direct Disc Labeling is an integrated system that combines LightScribe-enabled DVD/CD recorders with specially coated LightScribe compliant media and the powerful Aleratec Disc Publishing Software Suite to produce precise, laser-etched, silkscreen quality labels with superior sharpness and clarity. LightScribe creates professional-looking CD and DVD labels right in the drive -- no messy markers or additional printing supplies required. Small and medium businesses can burn a few discs or many and complement each with descriptive titles, content lists, graphics or company logos on their labels.

The 1:3 Copy Cruiser Blu LS supports 50-GB capacity double layer BD media. To take full advantage of Blu-ray's BD disc capacity, the unique Aleratec Blu-ray system supports 6x BD recording speeds and has an eSATA interface to the computer improving data transfer characteristics during recording or copying. With the Aleratec Disc Duplicating and Disc Recording Software Suite, you can make up to 50-GB compilations on your hard drive and quickly make three simultaneous copies. And with up to 50-GB disc capacity, the 1:3 Copy Cruiser Blu LS is an excellent back up device, the company said.

Making the highest performance disc publishing solutions affordable for everyone has always been a goal for Aleratec. With an estimated retail price reduced 25 percent to $1,575, the 1:3 Copy Cruiser Blu LS, proudly assembled in the USA from components sourced globally (Aleratec Part # 260163, Ingram Micro SKU N69467), has the BD high per disc capacity needed for the latest high definition applications. Aleratec also offers Aleratec brand Blu-ray 4x BD-R 25-GB Duplicator Grade 10-Pack media (Aleratec Part # 370101, Ingram Micro SKU Q68952) optimized for delivering higher definition picture and sound quality. Aleratec BD-R media can hold 25-GB, for recording over two hours of HD video or 23 hours of standard definition video or just PC data storage. The duplicator grade 10-Pack of BD-R media has a new low estimated retail price of $57.99, a 65 percent reduction over the previous price.

The full line of Aleratec solutions and accessories is featured at AAFES, Amazon.com, B&H Photo Video, Best Buy, Buy.com, CDW, Dell, HP, Insight, J & R, Mac Connection, MacMall, Micro Center, Office Depot, PC Connection, PC Mall, QVC.com, Staples, Tech Depot and Wal-Mart in addition to other leading U.S. retailers. Government and Education customers may purchase from Government and Education Specialists including AAFES, B&H Photo Video Gov, Best Buy Gov/Ed, CDW-G, CompuCom, EnPointe, GovConnection, GTSI, Insight Gov, PC Mall Gov, Pomeroy, Shi.com, Softchoice, telcobuy, TIG and Unisys. All products are available to resellers in the U.S. through D&H Distributing, Ingram Micro and Tech Data; in Canada through D&H Canada and Ingram Micro Canada; in Latin America and the Caribbean through Tech Data Miami. Complete information available at http://www.aleratec.com/.

About Aleratec

Aleratec Inc. is a leading developer and manufacturer of "Prosumers' Choice" solutions for the USB, Flash, HDD, Blu-ray, DVD CD duplicating and DVD CD publishing markets. Exciting new disc duplicating and disc publishing products and optical recording media are establishing a higher standard in the industry offering professional strength solutions at consumer prices that are exceptionally easy to use, creating the ultimate "out of box" product experience. Aleratec, Inc. is headquartered at 9851 Owensmouth Avenue, Chatsworth, CA 91311. For more information visit http://www.aleratec.com/. Visit http://www.youtube.com/Aleratec for video demos and check out the Aleratec micro blog at http://www.twitter.com/Aleratec. Email