SECAUCUS, N.J. (May 4, 2009) - Panasonic today launched a contest exclusively on LivingInHD.com in which they will give away one HD product each day for 30 days. The Panasonic Living In HD 30x30 contest, which runs through May 30, will award a daily winner their choice of one of three 2009 Panasonic products from its critically acclaimed line of LUMIX digital cameras and HD camcorders.

The three prize options include two LUMIX Digital Cameras featuring 720p HD video recording (the DMC-ZS3 and the DMC-TS1 which is also waterproof and dustproof) as well the new HDC-TM20 1080p HD Camcorder featuring a 16GB internal memory.

LivingInHD.com is a social networking site designed to demystify High Definition and "unconfuse" the consumer. Members share insights, opinions and advice with others interested and enthusiastic about the world of HD. The site also helps people find creative inspiration on how to use their HD products in exciting ways, as well as interact with technical experts, view a wide range of useful member-created How-To Videos about products and projects, and participate in in-depth communal conversations about experiences, ideas and creative discoveries.

Current and new members of the LivingInHD.com community will be automatically registered for the Living In HD 30x30 contest.  More information about the contest, including complete contest rules and requirements, can be found online at http://www.livinginhd.com/go/promo/30x30entry.

In addition to the 30x30 contest, Panasonic is now accepting applications for additional Living In HD Family program participants. Eligible participants for the program can be a family, couple, single person, group of friends, co-workers - anyone who is enthusiastic about becoming a part of this special HD community. Interested individuals and groups can apply online at http://www.livinginhd.com/hd/app/registerForm.htm.

About Living In HD
First launched in August 2007, the Living in HD Family program examines how real people use technology in their every day lives. Participating families receive a free suite of interconnected High Definition products including VIERA Flat Panel HDTVs, home theater systems, Blu-ray Disc? players, LUMIX digital cameras and HD camcorders. They provide feedback on how they use the products in their everyday lives and share their own inspirational and creative project ideas at the LivingInHD.com community website.  To date, 60 families have been selected and are participating in the LIHD Family program with 100 expected to be selected and participating by 2010.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation and the hub of Panasonic's U.S. marketing, sales, service and R&D operations.  Information about Panasonic products is available at http://www.panasonic.com/. Additional company information for journalists is available at http://www.panasonic.com/pressroom.

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