Best-Selling Camcorder Line Now Offers a New HD Model, Double the Memory and a Larger Screen

April 30 , 2009 - San Francisco, CA - Pure Digital Technologies, Inc. – the maker of the acclaimed Flip Video family of camcorders – today announced the second generation of its Flip Ultra line, America’s number-one selling camcorder since its debut in 2007. Now available in both high-definition and standard-resolution models, the new line offers everyday consumers the easiest and most affordable way to capture and share high-quality video. The new Flip Ultra and Flip UltraHD feature two hours of recording time, a large high-resolution two-inch screen, and convenient battery recharging through the built-in USB arm.

“The original Flip Ultra changed the way the world captures and shares video by making it easy, accessible, and, most of all, fun,” said Jonathan Kaplan, chairperson and CEO of Pure Digital. “Our new Flip UltraHD takes this to the next level by making it incredibly simple and affordable for anyone to capture and share hours of video in stunning HD.”

The new Flip Ultra and UltraHD camcorders set a new standard for convenient and affordable video capture. Both new models offer a full two hours of recording capacity, a bright two-inch transflective screen for no-glare viewing even in direct sunlight, and an innovative AA rechargeable battery pack that can be conveniently recharged through the camera’s built-in USB arm. The Flip Ultra is priced at just $149.99, while the Flip UltraHD sells for $199.99.

Like all Flip Video camcorders, the new Ultra line is pre-loaded with FlipShare™, the on-board software that leads consumers seamlessly through the process of organizing, editing and sharing videos. Consumers simply plug the built-in USB arm directly into any Mac or PC to begin sharing their videos immediately.

The second generation Flip Ultra camcorder promises to build on the success of the Flip Video family, which has sold more than 2 million camcorders since first introduced less than two years ago. The Flip Ultra continues its reign as the number-one selling camcorder in the U.S., while the Flip MinoHD, launched last November, is currently the top-selling HD camcorder in the country, both according to first quarter 2009 rankings from leading market research firm The NPD Group.

The new Flip UltraHD camcorder by Pure Digital Technologies. Photo and caption provided by Pure Digital Technologies Inc.

Flip UltraHD Camcorder Features:

• SRP: $199.99
• Colors: Black, White (with chrome trim)
• Video Resolution: High Definition, 1280 x 720
• Records: 2 hours (8 GB built-in memory)
• Screen: 2 inch – transflective (anti-glare)
• Batteries: 2 x AA (rechargeable AA battery pack included)
• TV Output: Widescreen with HDMI™ output
• Zoom: 2 x Digital

Flip Ultra Camcorder Features:

• SRP: $149
• Colors: Black, White, Yellow and Pink
• Video Resolution: 640 x 480
• Records: 2 hours (4GB built-in memory)
• Screen: 2 inch – transflective (anti-glare)
• Batteries: 2 x AA (optional rechargeable AA battery pack sold separately)
• TV Output: SD Composite Video
• Zoom: 2 x Digital

The complete 2nd generation of America's most popular camcorder, the Flip Ultra, from Pure Digital Technologies. Photo and caption provided by Pure Digital Technologies Inc.

About Pure Digital Technologies, Inc.
Based in San Francisco, Pure Digital Technologies, Inc., is a pioneer in developing simple, affordable digital imaging solutions for the mass market. Its revolutionary Flip Video family of camcorders ignited a new category of video cameras that puts the power to shoot and share video into the pockets of everyday consumers. Flip Video camcorders are the world’s first with on-board software to enable editing, organizing, and seamless video uploading to YouTube™, MySpace™ and other video-sharing sites. As part of the Flip Video Spotlight program, the company pledged to deliver one million camcorders to help nonprofits use the power of video to change the world. Flip Video camcorders are available in over 10,000 retail locations including Amazon, Best Buy, Wal-Mart, Sam’s Club, Sears, and Kmart, and TheFlip.com. Flip Video products are also available in Canada and the United Kingdom. For more information, visit www.TheFlip.com.