GRAND RAPIDS, Mich. -- (BUSINESS WIRE) -- X-Rite, Incorporated (www.xrite.com), the world leader in color management and measurement technologies, today announced that the huey family will now be represented in the US by the Mac Group (www.xritephoto.com).

Jointly developed by global color technology leader X-Rite and recently acquired Pantone, the huey family, (www.cjcstrategists.com/resources/xrite/huey_data042909.pdf) for gamers and photo enthusiasts, consists of huey and hueyPRO. In five minutes or less, huey can calibrate all types of monitors – laptop, LCD and CRT – enhancing your color and contrast viewing experience, from looking at onscreen photos and playing video games to creating digital graphics or browsing the Web. Including all the features of huey, the hueyPRO also offers advanced help and functionality through enhanced calibration, output matching, and more.

Now, this award-winning product family for display color management is available in the U.S. through the MAC Group. This leading marketing and distribution company based out of Elmsford, NY has been dedicated to supplying photographers, educators and students with the finest imaging tools available for more than two decades.

“Adding the huey line to the X-Rite portfolio already available from the MAC Group allows us to strengthen our support to the marketplace by giving us the ability to provide a complete display color management portfolio to the channel and end-users from one source,” notes MAC Group Vice President Product Group, Mark Rezzonico.

For more product information, please go to www.xritephoto.com

“We are extremely pleased to offer the huey family through the MAC Group. It is the perfect complement to the entire line of X-Rite digital imaging products they are successfully selling, distributing and servicing throughout the United States," says X-Rite VP of Global Sales, Francesco Tomasello.

About X-Rite

(NASDAQ: XRIT) X-Rite is the global leader in color science and technology. The company, which includes color industry leader PANTONE Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. www.xrite.com.