Olympus Europe debuts Lensfinder feature By
Mike Tomkins
(Wednesday, May 13, 2009 - 17:19 EDT)
Olympus Europe has added a new feature to its website aimed at helping direct photographers towards the Four Thirds lens that best meets their needs.
The Lensfinder page, located in the Buying Advice section of Olympus Europe's customer support website, includes a nifty flash application that emulates Four Thirds focal lengths from seven to 300mm (14mm to 600mm in 35mm equivalents). Simply drag the slider to "zoom" the view to that you desire, and the application lists all Four Thirds lenses that can provide the same focal length. A color code shows whether each lens is considered a consumer, pro, or top pro-level lens. Note though that only Olympus' own Zuiko lenses are included; lenses from other Four Thirds partners aren't shown.
To give it a try, visit the Olympus Europe Lensfinder page...
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