Elmsford NY – May 13, 2009  – Profoto announces an international photo contest for assistants. Each month a winning photograph will be selected and that assistant will receive international exposure through a full-page ad in photo magazines, be featured in a new web site (www.profotoassistant.com), as well as having his or her work published in web and print articles, blogs and Podcasts. Grand prize, chosen from the monthly winners, is $10,000 in Profoto lighting equipment. Second and third prize winners receive $2,500 and $1,000 worth of equipment, respectively.

“Our objective is to celebrate the creativity and hard work assistants experience every day,” said Anders Hedebark, President of Profoto. “In many studios the assistant is responsible for specifying, renting and setting up lighting equipment, so we feel it’s time to provide a community for recognition and exposure.”

In addition to the contest, assistants are invited to attend a reception and studio shooting session where they can use and learn about the latest Profoto gear, the Pro-8 Air.  The events will be held in many international cities, including Stockholm, Paris, London, Milan, Madrid, Barcelona, New York, San Francisco, Chicago, Miami, and Los Angeles.

Assistants can send up to four photographs each month to www.profotoassistant.com/gallery/.  The contest ends on the last day of each month and winners will be announced the 15th of the following month.

For more information, visit the new site or your local participating Profoto rental studio.

###