GOLDEN, CO. (May 15, 2009)…Surprise your favorite dad, grad or bride with a PENTAX digital camera and save. PENTAX Imaging Company has announced a third INSTANT REBATE PROGRAM effective May 15 – May 24, 2009 on select digital cameras.

The savings consist of a $20.00 USD instant rebate on the PENTAX P70 and the PENTAX E70 compact digital cameras and a $50.00 USD savings on the PENTAX K2000 digital SLR double lens kit.

The pocket-sized, vacation-friendly PENTAX Optio P70 and Optio E70 each feature generous megapixel resolution, stylish design, and the Face Recognition and Shake Reduction technology normally found on higher priced models. The PENTAX K2000 is an excellent choice for entry-level digital SLR photographers who are ready to unleash their creativity and step-up from their compact digital camera. Each camera makes a perfect gift for upcoming graduations, weddings and Father’s Day.

Consumers who purchase any of these products during this time period will benefit from instant savings on regular MAP/estimated retail pricing as follows:

*The instant rebates are valid only for a limited time for purchases made on three select cameras from May 15 – May 24, 2009. Pricing may vary.

The PENTAX INSTANT REBATE PROGRAM offers several consumer advantages. There is no need to submit or track claims or wait several weeks for a rebate check. More information about the program and all of these products is available at: www.pentaximaging.com and www.pentaxwebstore.com

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For almost 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

# # #