ScrapbookingAlley’s launch activities include a 20% off all products promotion, free shipping on all orders, regardless of order amount, plus customers pay no sales tax.

IRVINE, Calif., June 3, 2009, – Ritz Interactive, Inc., the e-commerce network that includes RitzCamera.com, WolfCamera.com, BoatersWorld.com and other leading online shopping sites, announced today the launch of their newest website, www.ScrapbookingAlley.com.

According to Ritz Interactive President and CEO Fred H. Lerner, “Adding a website dedicated to scrapbooking is a natural extension to our core photography business. Scrapbookers are very active photo customers. They make the most of their photos, taking and printing many more pictures than the average household. Scrapbookers represent a lucrative segment of the photo market”.

According to Photo Marketing Association market research, 21 percent of U.S. households have completed a scrapbook project, and another 9 percent have started but not completed a project. In 2005, approximately 12 percent of households completed a scrapbook project. Scrapbooking appears to benefit heavily from word of mouth or, more accurately, from viewing of others' projects. According to the survey results, 65 percent of those who have started a scrapbook project developed their interest due to a friend or family member.

ScrapbookingAlley.com carries over 11,000 products from most major scrapbooking manufacturers. Such well known brands as We R Memory Keepers, Spellbinders, Ellison/Sissix, Provo Craft, Making Memories, and many others are available for purchase. In addition to scrapbooking, other crafting categories such as glassmaking, jewelry, clay and ceramics, wood, sewing and needlework are also available.

In addition to ScrapbookingAlley’s great product selection and pricing, the website offers users project ideas from Ranger and Kaisercraft, the ability to shop products by theme, a quote and sayings library and many other community features. As part of ScrapbookingAlley’s launch activities, customers get 20% off all products, free shipping on all orders, regardless of order amount, plus they pay no sales tax.

About Ritz Interactive, Inc.
Ritz Interactive is an award-winning, specialty online retailer and e-commerce service provider that operates a network of websites offering high quality, branded lifestyle products. Since its inception in Irvine, California in 1999, the company has become a leader in providing a full selection of photographic and consumer electronics products as well as a wide range of marine, boating and fishing products, at competitive prices for online shoppers. Ritz Interactive’s leading photo-specialty and consumer electronics e-commerce websites are RitzCamera.com and WolfCamera.com, while the company’s leading marine e-commerce website is BoatersWorld.com. Each of the individually branded and marketed websites offers a broad and deep selection of competitively priced products, how-to tips and articles, and customer product reviews.