Youtils.com, an online service offering online image and photo usage measurement, announced today the expansion of its web image usage measurement platform for the Creative Commons Attribution license. Youtils enables image owners to track how their online images and photos are being used on sites hosting their content.

Menlo Park, CA (PRWEB) June 10, 2009 -- Youtils.com, an online service offering online image and photo usage measurement, announced today the expansion of its web image usage measurement platform for the Creative Commons Attribution license. Youtils enables image owners to track how their online images and photos are being used on sites hosting their content.

"Licenses like the Creative Commons Attribution license are frameworks for offering content on a free basis," says Youtils.com CEO and co-founder Frederic Tudor. "In addition to offering your images and photos for free use, it's natural to want to know how they are being used. Youtils is providing those tools."

Now Creative Commons users can see the usage of their content in addition to applying a license from Creative Commons. With today's announcement, image owners can easily license their images and photos for web usage and feel confident they are getting the desired attribution as well as usage metrics around their content. In addition, the Creative Commons Attribution image owners' ability to glean insightful metrics regarding how their images and photos are being used is important for being able to market their images more effectively.

"Youtils is a great example of a service that offers a complimentary extension to the Creative Commons platform," says Joi Ito, CEO of Creative Commons.

To put it another way: "We've enabled web images and photos to have a heartbeat," says Tudor. "Youtils provides image owners vital utilization data to better manage their web image offerings."

Youtils metrics include identifying where images and photos are published, the frequency in which they are accessed, and which images are most popular amongst images offered for license by an owner for web use. With this new transparency in image usage, Youtils.com users can now see how their images and photos live on the web.

For additional information on Youtils.com please visit www.youtils.com.

About Youtils.com
Youtils.com offers an online market place connecting web image owners and web image publishers. Youtils.com customers receive detailed measurement reports around how their images and photos are used on the web. With the introduction of support for Creative Commons licenses (www.creativecommons.org) web image owners are now able to extend the value of their licensing models by understanding the "pulse" of their images as they live on the web.

# # #