World’s Thinnest and Lightest*1 Camera in its Class Features Battery Life of 1,000 Shots,*2 and an Advanced Dynamic Photo Function

DOVER, NJ, June 11, 2009 – Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today announced the release of another groundbreaking digital camera, the EXILIM Hi-Zoom EX-H10. With a thin, compact body and an ultra-wide angle 24mm, 10x optical zoom lens, this new model can take up to 1,000 shots*1 on a single battery charge — making it the perfect travel companion.

At the heart of the new EX-H10 is the EXILIM Engine 4.0, which delivers higher image quality and lower power consumption in an even more compact package. The new Engine’s Multi-CPU*3 is specifically designed for high-speed image processing. Reflecting Casio’s quest for perfection, the new camera provides the best in basic photography functions — beautiful imaging with reduced noise and long battery life for many hours of use. A high-performance 12.1-megapixel model, it also boasts a lens with outstanding optical capabilities — from wide angle to telephoto — and it features a number of Casio’s totally original photographic functions.

Ultra-wide angle 24 mm, 10X optical zoom lens
Only Casio could find a way to pack a 10X optical zoom lens, large 3.0-inch monitor and a CCD-shift image stabilization mechanism into such a slim, compact camera body, just .95” thin, convenient for travel. With ultra-wide angle starting at 24 mm (35 mm film camera equivalent) all the way up to 10x telephoto zoom, the photographer is ready for any scene — from huge buildings and other wonders at tourist destinations to distant figures in a landscape.

1. As of June 11, 2009, based on a Casio survey of digital cameras with a 10X or greater optical zoom lenses.
2. When photos taken in accordance with Camera & Imaging Products Association (CIPA) standards.
3. A package comprising a high-speed dedicated image processing CPU in addition to the usual high performance CPU.

“The development of the ultra-wide angle 24mm continues Casio’s dedication to creating digital cameras that are packed with innovative features and new technology,” said Toshiyuki Iguchi, Senior General Manager of Casio’s Digital Imaging Division at Casio America, Inc. “This new feature gives our camera enthusiasts the opportunity to capture their extraordinary moments in a variety of shooting environments.”

Advanced Dynamic Photo function
Casio’s original Dynamic Photo function, which creates composite moving images using the camera’s own high-speed image processing technology, now does even more. When a moving subject is cut out of a number of images and combined with a different still shot that forms the background, the size of the subject can be changed to suit the background image. Next, the Dynamic Photo video can easily be converted in-camera into a Motion JPEG movie file. Moreover, moving graphics such as hearts and bouquets of flowers are included so that users can have fun decorating their still images using the Dynamic Photo function. Casio not only allows users to have fun taking and viewing photos, but also provides innovative new ways for them to create original images, right on the camera.

1,000-shot long battery life
Casio has reduced energy consumption by improving the circuitry and operational controls and designing a higher capacity battery, enabling the user to take 1,000 shots on a single full charge. The EX-H10 provides a convenient solution for people on the go. It’s possible to take 100 pictures every day of a 10 day vacation, without ever needing to recharge, eliminating the need to pack a charger. The long-life battery gives users approximately 11 consecutive hours of viewing on a single charge.

New Landscape Mode
The EX-H10 also features a new Landscape Mode for capturing beautiful scenic photography. Unlike earlier landscape photography modes, which enhance the saturation of an entire hue, users can now select between the Vivid Landscape option that uses image analysis to determine and vividly enhance only the most important colors in the landscape or the Mist Removal option that makes weather-affected misty scenes look clear and bright.

The new camera will begin shipping to retail in mid July. The EX-H10 will have an MSRP of $299.99 and will be available in black.

EXILIM Hi-Zoom EX-H10
A powerful zoom, compact digital camera with long battery life, perfect for a vacation.

Beautiful images with 12.1 effective megapixels
This camera’s 12.1 megapixels of high-resolution imagery can render extremely fine detail in the subject. Moreover, the advanced image processing capability provided by the EXILIM Engine 4.0 ensures that color reproduction is clear and bright, and that images have a rich tonal gradation.

Ultra-wide angle 24 mm, 10X optical zoom lens
This lens delivers all the freedom of zoom photography — from an ultra-wide angle 24 mm useful for shooting in a small room or for photographing large subjects, to a 10X optical zoom that brings distant subjects up close. The camera also has a CCD-shift image stabilization mechanism.

Long battery life allows 1,000 shots on a single charge*
The low energy requirements of the circuitry and operational controls, particularly the EXILIM Engine 4.0 coupled with the high capacity battery, make it possible to take 1,000 shots on a single full charge.

Photo modes that make the most of the camera’s high-speed image processing technology

Dynamic Photo function for creating composite moving images
This function allows the user to extract images of a moving subject and combine them with a still image to form a new background. This takes place inside the, without the need for computer editing. This mode allows the user to create a still image containing a moving subject. Casio has now improved its revolutionary Dynamic Photo function in the following ways:
• It is now possible to enlarge or reduce the size of the cut-out subject to suit the still image on which it will be placed
• A Dynamic Photo can be converted into a Motion JPEG movie file right on the camera
• Eight different moving graphics are included so that users can have fun decorating their still images
• Using computer software that comes with the camera, users can transfer still images from a computer to the camera to create a Dynamic Photo

Landscape Mode
The model has a dedicated button, making it easy to capture beautiful landscape photographs. Users can choose between the Vivid Landscape option, which vividly
enhances only the most impressive colors, or the Mist Removal option, which produces clearer pictures when the atmosphere is misty.

Makeup Mode
The camera has a single dedicated button that helps create beautiful pictures of people’s faces. This function ensures that faces are correctly focused and well exposed, adjusts the smoothness of skin and softens facial shadows caused by sunlight.

Handheld Night Scene function or Lighting function
The camera can automatically detect difficult situations, such as night scenes where there would normally be camera shake and backlit scenes where faces or backgrounds can be poorly exposed. After detecting problem area, the camera then automatically adjusts to the most appropriate settings. Users only have to press the shutter button to take great pictures.

High Resolution HD Movies
The EX-H10 features an HD Movie function. Just press the dedicated Movie button to take beautiful movies at 1280x720 pixels.

* Photography based on CIPA standards. Calculations based on an ambient temperature of 23C; LCD monitor on; zooming back and forward from the wide end to the telephoto end every 30 seconds; flash used once every two shots; and the power turned on and off once every ten shots.

1. Built-in memory capacity after formatting.
2. Compatible with Eye-Fi Card, an SD memory card-type wireless LAN.
3. When using Panasonic Pro High Speed 1GB SD Memory Card.
4. Within limits of memory and battery life.
5. Range is affected by optical zoom.
6. May differ according to camera settings.
7. F7.5 is the aperture when an ND filter is being used.
8. SOS: Standard Output Sensitivity. REI: Recommended Exposure Index.
9. Image size 2048 x 1536 pixels.
10. Auto Mode, standard brightness monitor setting.

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