New type of system LCDs with built-in memory capability in each pixel cuts down power consumption by factor 130 compared to standard LCDs of equal size.

Hamburg, 15 June 2009 – Imagine a display memorizing the image it shows so only pixels have to be rewritten which content changes from frame to frame. Exactly such a display has recently been invented by Sharp based on the company's proprietary Continuous Grain Silicon technology. For this special type of display each pixel is equipped with memory circuitry to save the image information uploaded to the display. Therefore the image information has to be rewritten only in the pixels whereas the content has changed in comparison to the previous picture frame. With common LC displays microcontroller have to rewrite the complete screen content from frame to frame at a rate of 50 to 60 Hz even though most of the image content remains the same. Consequently standard LCDs have a power consumption which is about 130 times higher than the one of the newly developed Memory LCDs. A Memory LCD of 1.35 inches consumes about 15 µW in operation whereas a standard LCD of comparable size needs about 2 mW to render an image.

In addition, the Memory LCDs provide an outstanding image quality. Different from other reflective displays, the new type of LCD does not need polarisers. Thanks to a special liquid crystal material the image is generated by the status of the pixel just changing from black to white with a reflectivity of 50%.

Due to their miniscule power consumption small size solar cells provide enough electricity to drive Memory LCDs. The new type of display is therefore an ideal solution for small size portable applications such as wrist watches, pulse meter and other fitness devices, price tags, etc. Such systems can even be designed as no-battery applications using solar cells as power supply.

Availability
Samples of the new Memory LCD are available starting Q2 2009 from Sharp sales offices in Europe.

About Sharp Microelectronics Europe
Sharp Microelectronics Europe, Hamburg, Germany, is a divisional company of Sharp Electronics (Europe) GmbH, which is a subsidiary of Sharp Corporation, Osaka, Japan. Sharp is a worldwide developer of core digital technologies that are playing an integral role in shaping the next generation of electronic products for consumer and business needs. Sharp Microelectronics Europe offers groundbreaking solutions in the areas of memory products, LCD, Opto Components, CCD, RF/IR, IC and LSI components, along with packaging and integration skills that help design engineers throughout Europe to bring their ambitious ideas to market. Sharp Microelectronics Europe is dedicated to improving people’s lives through the use of advanced technology and a commitment to innovation, quality, value and design.