PNI Digital Media Achieves 13,000% growth in Exports in Five Years

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 7, 2009) - PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNDMF), ("PNI" or the "Company"), the leading innovator in digital photography and media solutions for retailers, announces that it has been awarded PROFIT Magazine's Fastest Growing Exporter in Canada award, growing export-based revenues by more than 13,000% over the past five years.

The Top Export Growth Award, presented at the PROFIT 100 CEO Summit, comes in conjunction with PNI Digital Media finishing 1st for public companies, and 5th overall, in the 2009 PROFIT 100 ranking. The ranking is published in the June issue of PROFIT and online at PROFIT100.com, and is considered Canada's largest celebration of entrepreneurial achievement. For the period 2003-2008, PNI's revenue grew 6571%, placing it 5th overall and 1st in the ranking amongst public companies.

"I graciously accept this award on behalf of the employees and shareholders of PNI Digital Media," said Kyle Hall, Chief Executive Officer. "With an established presence on six continents, PNI will further expand its efforts internationally through 2009-2010 to reach more retail customers around the globe."

About PROFIT Magazine:
PROFIT: Your Guide to Business Success, is Canada's preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For more than 25 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it's a timely and reliable source of actionable information that helps them increase their revenues, boost their profitability and get the recognition they deserve for generating positive economic and social change. Published six times a year by Rogers Publishing Ltd., PROFIT is distributed almost exclusively to the chief executives of companies with 5 to 250 employees and annual revenue of $1 million to $25 million, reaching 306,000 readers across Canada. Visit PROFIT online at http://www.PROFITmagazine.ca.

About PNI Digital Media-
Founded in 1995, PNI Digital Media operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer ordered digital content, whether from in-store kiosks, online sites or desktop software, with retailers that have on-demand manufacturing capabilities for the production of merchandise such as photos and business documents. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide. Follow us on Twitter®: @PNI_Kyle and @PNI_Yasmin.

For more information please visit www.pnimedia.com.

The statements that are not historical facts contained in this release are forward-looking statements that involve risks and uncertainties. PNI Digital Media's actual results could differ materially for those expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in technology, employee retention, inability to deliver on contracts, failure of customers to continue marketing the online solution, competition, general economic conditions, foreign exchange and other risks detailed in the Company's annual report and other filings. Additional information related to the Company can be found on SEDAR at www.sedar.com and on the SEC'S website at www.sec.gov/edgar.shtml.

The TSX Venture Exchange has neither approved nor disapproved the information contained in this release. PNI Digital Medial relies upon litigation protection for "forward-looking" statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.