Latest Technology Makes it Work; Simple User Interface Makes it Easy

Lawrenceville, NJ, September 8, 2009 - Datacolor is combining its intimate knowledge of the photographic digital workflow with a longtime heritage as an innovator in color management systems to develop an advanced, yet easy-to-use monitor calibration system for consumers and photo enthusiasts.  Datacolor realizes that everyone with a digital SLR is not a pro but most enjoy achieving results like one.  To help enthusiasts move a step closer to achieving this goal, Datacolor is introducing the new Spyder3Express monitor calibration system.

Getting Color Right
As consumers, we take pictures to remind us of events in our lives.  Whether it's the brilliant colors of a sunset, the vibrant colors of fall foliage, or family and friends during the holidays, we use photography to give us an accurate depiction of real life experiences.  Unfortunately, our choices for viewing our memories -- namely computer monitors, TVs, and prints -- don't always see the colors and tones we experienced.

Datacolor's Spyder3Express ensures accurate, reliable and consistent colors every time so photographs, including tonal ranges in black-and-white photos, will always look their best and brightest.  The Spyder3Express monitor calibration system provides an intuitive user interface for easy use in a few simple steps.  In addition, the combination of both Mac and PC compatibility, along with unlimited license seats, means consumers can calibrate every computer monitor in the house, regardless of the Operating System or quantity.

“Viewing your images on a computer monitor is usually the first phase of editing, organizing, and sharing your photographs, regardless of what you ultimately do with the photos," said Christoph Gamper, Vice President, Consumer Business Unit, Datacolor.  "Proper monitor calibration is critical for sharing your vision with others but many consumers don't calibrate because they believe it's too expensive or complicated.  Spyder3Express quickly dispels that myth by making the process very easy and extremely affordable," Mr. Gamper added.

Which Spyder3 is Right for You?
Datacolor's family of Spyder calibration products offers solutions for every level of photography including hobbyists, enthusiasts, and professionals.  So, which one is right for you?

• Spyder3Express: Automated monitor calibration with no technical expertise or knowledge necessary.

• Spyder3Pro: Ambitious photo enthusiasts who enjoy taking photos, shares work online, makes prints and creates books.

• Spyder3Elite: For the professional who needs sophisticated software that allows customized controls including Beamer Calibration.

"My work as a photographer is very conceptual and color plays an immense role in a story I want to tell with a single photograph," says Doron Gild, world-class illustration and portrait photographer based in Brooklyn, New York.  "Proper calibration of my monitor is critical toward successfully sharing that story and Datacolor's Spyder system gives me the accuracy and confidence I need to further my success."

"With two teenage boys on Facebook and Flickr and a husband who is an aspiring photographer, thousands of images pour into a centralized storage drive in our house," says Doreen Pelfrey, a Long Island housewife who manages the family's extensive image portfolio.  "While we often disagree about which images are 'good,' we all understand the need to view them in their truest form.  I consistently calibrate all our computers and Datacolor's Spyder has made the process easy and rewarding," Mrs. Pelfrey added.

Pricing and Availability
Datacolor's new spyder3Express monitor calibration system is available at electronics and photo specialty retailers with a suggested list price of $89.00.

DataColor's Spyder3Express in use. Photo provided by Datacolor.

About Datacolor
Datacolor is a global leader in color management solutions and color communication technology.  The world's leading brands, manufacturers, creative professionals and consumers have been choosing Datacolor's innovative technology and solutions to consistently achieve the right color for nearly 40 years.  A Swiss held company, Datacolor's global presence encompasses a sales, service and support network serving customers in more than 65 countries throughout Europe, the Americas and Asia, along with 13 worldwide operation and production facilities. Industries served include apparel and textile, paint and coatings, automotive, plastics, photography, home theater and others. For more information about Datacolor and its products or services, visit http://www.datacolor.com

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