The Fun Begins Oct 1 With Contest For Side-splitting Videos Featuring ColorMunki On YouTube - Up To 500USD Monthly Cash Awards Plus 2,500USD Grand Prize

Grand Rapids, MI - October 1, 2009 -- X-Rite (NASDAQ: XRIT), Incorporated, the world leader in color management and measurement technologies, launches a Show Us Your Munki contest, featuring its award-winning ColorMunki, (www.xritephoto.com) a product designed to deliver color perfection in digital imaging.

"X-Rite invites anyone to create a ColorMunki video, make us laugh, and submit it on our YouTube channel. The grand prize is 2,500USD, so the funnier, the better," says X-Rite Sr. VP of Sales and Marketing Iris Mangelschots.

The Show Us Your Munki contest (www.ShowUsYourMunki.com ), which runs October 1, 2009-March 31, 2010, is simple. Make a side-splitting video with ColorMunki as a prominent "character", and submit it on the X-Rite YouTube channel. Then the real fun begins.

Every month, prizes will be awarded to videos with the most views: 50USD (to buy your Munki a drink or two,) 150USD (to take your favorite Munki to dinner;) and 500USD (to take your Munki away for the weekend.) All monthly winners are eligible for the grand prize of 2,500USD, awarded at the end of the contest in March.

Don't have a Munki? No worries; the contest even includes tools and ideas for developing your own hilarious video. To enter or for more on Show Us Your Munki contest details visit: www.ShowUsYourMunki.com

"ColorMunki was designed to appeal to the most creative people on the planet - those who want to obtain accurate color from screen to print in the easiest way possible. We are looking forward to seeing a wide variety of funny Munki videos that showcase a product developed to delight and engage them in the first place," Mangelschots says.

To see what top professionals in the industry say about ColorMunki, visit www.xritephoto.com.

About X-Rite
X-Rite is the global leader in color science and technology. The company, which includes color industry leader Pantone Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services, www.xrite.com.

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