Olympus, Crayola offer kid-friendly digicam bundle
By
Mike Tomkins
(Friday, October 2, 2009 - 03:48 EDT)
Olympus America Inc. and Crayola LLC have announced the joint introduction of a special digicam product bundle aimed at kids.
The Olympus FE-46 Digital Camera Coloring Set includes the aforementioned FE-46 digital camera, which was announced last July. Slightly over an inch thick, the Olympus FE-46 couples twelve megapixel resolution with a 5x zoom lens that has a rather tight 36mm wide angle. The FE46 also includes a 2.7", 230,000 dot LCD display, draws power from two AA batteries (with alkaline disposables in the product bundle), and includes 19MB of built-in memory plus an xD-Picture Card slot. Crayola's contribution to the bundle comes in the form of its "Lights, Camera, Color" web application, which allows photos to be turned into printable coloring pages. The application can be tested free of charge, but requires a temporary license key found in special Crayola product packs before the results can be printed. Users simply enter the license key, and then upload their photos to the "Lights, Camera, Color" application. All but the image outlines are discarded, and the resulting images can then be altered to include frames, graphics and text. The result, once printed, is a unique coloring page for the kids. License keys for the "Lights, Camera, Color" application are time-limited, with specially-marked 48-count boxes of Crayola crayons including a three month license, while 64-count or larger packages allow six months' use. The Olympus FE-46 Digital Camera Coloring Set includes the camera itself, plus a colorable craft storage box, and a 64-count pack of Crayola crayons. The crayon pack includes the standard six-month license for the "Lights, Camera, Color" application. Pricing for the Olympus FE46 Digital Camera Coloring Set is about $100, identical to the standard MSRP pricing for the camera without crayons and craft box. For more details on the camera itself, read our Olympus FE-46 preview. | Olympus FE-46 |  | | General | | Camera Type | Ultra Compact | | Manufacturer | Olympus | | Model Number | FE-46 | | Dimensions | 3.9 x 2.4 x 1.1 in.
(98 x 62 x 28 mm) | | Weight | 4.5 oz
(128 g) | | Planned Price | $99.99 | | Planned Availability | September 2009 | | Image Capture | | Sensor Type | 1/2.3" CCD
12.00 megapixels (effective) | | Aspect Ratio | 4:3, 16:9 | | Image Dimensions | 3968 x 2976 (11.8 megapixels)
2560 x 1920 (4.9 megapixels)
2048 x 1536 (3.1 megapixels)
1920 x 1080 (2.1 megapixels)
1600 x 1200 (1.9 megapixels)
1280 x 960 (1.2 megapixels)
640 x 480 (0.3 megapixels)
| | Image Preview / Review | | Viewfinder | No | | LCD | 2.7", 230,000 pixels | | Playback Zoom | 10.0x max | | Lens | | Lens Type | Olympus lens, 6 Lenses in 5 Groups, 4 Aspherical Lenses
5x optical zoom | | Focal Length | 6.3 - 31.5mm (actual)
36 - 180mm (35mm equivalent) | | Aperture Range | f/3.5 (wide) / f/5.6 (tele) - ??? | | Focusing System | CCD contrast detection; iESP Auto, Spot AF, Face Detection AF, AF Tracking | | Focusing Range | Normal: 24" - infinity (60 cm - infinity)
Macro: 0.1" - 4,082" (0 cm - 10,000 cm) | | Exposure | | ISO Sensitivity | Auto, 80, 100, 200, 400, 800, 1600 | | Shutter Speed | 4 - 1/2000 second | | Exposure Modes | Program | | Metering Modes | Digital ESP Metering, Face Detection AE (when Face Detection AF is selected) | | Exposure Compensation | +/- 2.0EV in 1/3EV increments | | White Balance | Image Sensor - Auto, Sunlight, Overcast, Tungsten, Fluorescent 1, Fluorescent 2, Fluorescent 3 | | Internal Flash | Modes: Auto, Red-Eye Reduction, Fill-In, Off
Range: ISO 800: 0.66ft (0.2m) – 12.5ft (3.8m); 2.0ft (0.6m) – 7.9ft (2.4m) | | Creative | | Scene Modes | Intelligent Auto, Program Auto, Digital Image Stabilization, Magic Filter, Scene Modes (1. PORTRAIT, 2. LANDSCAPE, 3. NIGHT SCENE. 4. NIGHT+PORTRAIT, 5. SPORT, 6. INDOOR, 7. CANDLE, 8. SELF PORTRAIT, 9. SUNSET, 10. FIREWORKS, 11. CUISINE, 12. DOCUMENTS, 13. PET) | | Digital Zoom | Up to 4x | | Self Timer | Yes, 12 seconds | | Movie Format | AVI Motion JPEG with audio | | Storage | | Recording Medium | xD Picture Card, Built-in, MicroSD (MASD-1 required) | | File Format | JPEG | | Connectivity | | Video | Yes | | Computer | USB 2.0 High Speed | | Other | Multi-terminal (USB, A/V out) | | Power | | Battery Type | Alkaline disposables; NiMH rechargeables | | Battery Form Factor | 2 x AA | | Product Bundle | | Software | OLYMPUS Master 2 Software | | Battery / Charger | 2 x AA Alkaline disposables battery and charger | | Flash Memory | 19.0MB built-in memory | | Other | | Internal Microphone | Yes | | Internal Speaker | Yes | | Tripod Mount | Yes | | More Photos |  |  |  |  |  |  |  | | |
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Original Source Press Release:
| Coloring 2.0 New Crayola.com Web Application Makes Kids the Stars of Their Own Coloring Pages October 1, 2009 — EASTON, PA — Crayola is taking coloring outside the box and onto the Web with an application called “Lights, Camera, Color” that lets kids turn their digital photos into personalized coloring pages. The first kid-friendly, Web application of its kind was created to bring online and offline creativity together by making kids the stars of coloring pages they can create, print and color. Special codes found inside Crayola crayon boxes (48-ct. and higher) let kids print and color line-art versions of digital photos they uploaded and customized with text and fun graphics. Whether it’s a family vacation, a birthday celebration or a momentous moment on the soccer field, Lights, Camera, Color makes kids’ photos one for the books -- personalized, custom coloring books that is! SRP | Age | Availability | $5-$15 | 5+ | Oct. ‘09 | Product
Specially-marked Crayola crayon boxes (48, 64, 96, 120 and 150-ct. Crayon Tower) will contain a unique code that unlocks the Lights, Camera, Color picture printer. Kids can try out the program for free online at Crayola.com at any time, but a code is required to print out personalized coloring pages. The 48-ct. box contains a code good for 3 months of unlimited prints; 64-ct. and larger boxes offer codes good for 6 months. Designing custom coloring pages from your photos is fun and easy. Choose a digital photo and save it to your computer. Upload it to Lights, Camera, Color at Crayola.com. With a click, the color magically disappears from the photo, as it morphs into black and white line art ready to return to full color with the bold and bright strokes of a crayon. To add to the online fun, kids can personalize their masterpieces with text and graphics and even create their own creatures with the “Body Builder” tool and build machines with the “Gizmo Gears” application. Perfect for gift giving, adding to a scrapbook or framing for a bedroom wall, the options are endless and the themes as vast as a child’s imagination. Kids can take Lights, Camera, Color for a test drive at www.crayola.com/colorme. Crayola will partner with Olympus, the official digital camera of Lights, Camera, Color, this holiday season to introduce the exclusive FE-46 Digital Camera Coloring Set featuring Lights, Camera, Color. The set will include an FE-46 digital camera and case, a 64-ct. box of Crayola crayons, a colorable craft storage box and a unique code for turning your images into personalized coloring pages. The 12-megapixel camera will offer a 5x optical zoom lens and a 2.7” high-resolution LCD screen. It will be available in light blue, light pink, pearl black and pearl white. The FE-46 Digital Camera Coloring Set will retail for $99.99. For more details, visit www.getolympus.com/crayola. ### |
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