JVC enters pocket cam market with stylish, high-performance

PICSIO.WAYNE, NJ, October 13, 2009 - JVC today announced the launch of its first pocket flash memory camera, the new PICSIO GC-FM1. PICSIO is designed for those who want a small, simple, camera that allows easy sharing and delivers high quality video and still images.

PICSIO shoots true eight-megapixel stills and 1080p Full HD video for outstanding results even when viewed on an HDTV. Further enhancing the quality of PICSIO's video is image stabilization that minimizes camera shake, even when the 4X digital zoom is used. The camera is about the size of a small cell phone, and is available in three colors - Black Ice, Blue Steel and Purple Passion. It boasts a stylish design with a case that features a tone-on-tone geometric pattern and chrome accents for a jewel-like appearance.

PICSIO's high quality images result from the use of an eight-megapixel CMOS image sensor that captures JPEG stills with up to eight-megapixel native resolution - there's no image-degrading interpolation, so PICSIO images are sharp and vibrant, whether viewed on a screen or printed. In video mode, PICSIO records 1080p Full HD video that's easily enjoyed on an HDTV by using the camera's HDMI connection. Videos are recorded in the widely-used MPEG-4 AVC/H.264 format and stored as .MOV files for easy sharing without the need for time-consuming and potentially damaging conversion. Storage is on readily-available SD/SDHC memory cards.

To suit individual shooting situations, PICSIO provides four video and still recording modes:

Video Recording

Still Recording

Ease-of-use was a top priority in designing PICSIO, so instead of lengthy menus to scroll through, functions are easily selected directly using logically placed dedicated buttons. Power (on/off), playback, delete, video/still mode switching, and thumbnail display mode all have their own individual buttons. A four-way controller positioned in the middle controls zoom (by pressing up/down), still image viewing (by pressing left/right), and record start/stop (the center button). The large, two-inch LCD also makes shooting easy.

Connectors include HDMI™ out (Mini), AV out and USB 2.0/1.1. The camera charges via USB connection, so it automatically charges whenever connected to a PC and not transferring files. USB cable, AV cable, hand strap and PC software - loaded into the camera's internal memory - are included with the camera.

Front and rear views of the "Blue Steel" PICSIO GC-FM1A. Photos provided by JVC U.S.A.

PICSIO Feature Highlights

• Stylish Pocket-Fitting Design in Choice of Colors

• "Menu-less" Simple & Easy Operation

• Direct Sending to iTunes®/YouTube™ (.MOV file)

• Image Stabilizer

• 8 Megapixel Still Image Recording

• 1080P/30fps HD Video Recording

• 4x Digital Zoom

• Convenient USB Battery Charging

• HDMI™ and AV Output Terminal

• SD/SDHC Card Compatible (up to 32GB)

• 2.0" Color LCDThe JVC Picsio GC-FM1 is available now for $199.95.

About JVC U.S.A.
JVC U.S.A., headquartered in Wayne, New Jersey, is a division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan Ltd. JVC distributes a complete line of video and audio equipment for the consumer and professional markets. For further product information, visit JVC's Web site at http://www.jvc.com or call 1-800-526-5308.

Notes:
SD/SDHC card is not supplied. To record video, SDHC card with Class 4 or higher performance is required. Digital stills can be recorded on both SD and SDHC cards. SD memory cards (256MB to 2GB) and SDHC memory cards (4GB to 32GB) have been tested for the following brands: Panasonic, Toshiba, SanDisk, ATP. Note that using other media may result in recording failure or data loss. Recording time figures are estimations. There may be cases where actual recording time becomes shorter depending on the type of content being recorded.

Microsoft® and Windows® are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. iTunes, iPod, and iPhone are trademarks of Apple Inc. registered in the United States and other countries. YouTube and the YouTube logo are trademarks and/or registered trademarks of YouTube LLC. The SD and SDHC logos are trademarks of the SD Card Association. All brand names are trademarks, registered trademarks, or trade names of their respective holders.

Front views of the "Black Ice" (left) GC-FM1B and "Purple Passion" GC-FM1V (right). Photos provided by JVC U.S.A.