CompactFlash Memory Card from Lexar Media Boasts High-Speed Performance and Reliability for Improved Digital Workflow

Fremont, CA, October 20, 2009 -- Lexar Media, a leading global provider of memory products for digital media, today announced it will offer the Lexar® Professional 600x CompactFlash® (CF) card, a new memory card that provides enhanced speed and performance for professional photographers and advanced photo enthusiasts capturing high-definition images and videos on digital SLRs. The Lexar Professional 600x CF memory card will offer increased speed and performance, with a guaranteed minimum sustained write speed capability of 600x (90MB/s) when paired with a UDMA 6 enabled device. In addition, the Lexar Professional 600x CF memory card increases workflow with minimum sustained read speeds of 533x (80MB/s), or faster when paired with a UDMA 6-enabled reader such as the new Lexar Professional ExpressCard™ CompactFlash Reader. Available in 8GB, 16GB, and 32GB capacities, the Lexar Professional 600x CF card will significantly improve in-camera performance by rapidly clearing a camera’s buffer and making fast cameras even faster so photographers can keep shooting. In addition, increased image transfer speeds from card-to-computer will help reduce post-production time and enable shooters to focus on the business of photography. For additional information about the Lexar Professional 600x CF card or Lexar Professional ExpressCard CompactFlash reader, visit www.lexar.com.

“Photographers are constantly demanding more from their equipment, and an increase in image capture speeds paired with a decrease in image transfer times can mean the world to a professional shooter,” said Jeff Cable, director of marketing, Lexar Media. “The combined solution of our new Professional 600x CF card and Professional ExpressCard CompactFlash reader is the next step in CF memory technology and will provide photographers with the speeds and performance they need to capture the best shots and improve their imaging workflow. When shooting with newer cameras like the Canon EOS 7D, Canon EOS 5D Mark II, Nikon D3x or Nikon D300S, professionals can capture more images per second and hundreds of JPEG files without pausing to clear their cameras’ buffers.”

When paired with the new Lexar Professional ExpressCard CompactFlash reader, the Lexar Professional 600x CF card significantly improves the digital imaging workflow by accelerating the download of captured images to a destination computer. Designed for photographers on the go, the Lexar Professional ExpressCard CompactFlash reader is a portable, high-performance reader that requires no cables and connects directly to a PC or Mac® laptop computer’s ExpressCard slot. The durable reader is compatible with all UDMA and non-UDMA CompactFlash cards and supports read/write speeds up to 133MB/s (886x). The Lexar Professional ExpressCard CompactFlash reader comes with free, dedicated customer support, backed by a two-year limited warranty and will be available later this month. For additional information about the Lexar Professional ExpressCard CompactFlash reader, visit www.lexar.com.

“With the introduction of the Professional 600x line, Lexar is - for the first time in several years - producing a CompactFlash series for working photographers that provides class-leading read and write speeds,” says Rob Galbraith in a story published today on the Rob Galbraith Digital Photography Insights website. “In our test of the 600x 16GB card, it came out on top in several of the most popular digital SLRs - including the Canon EOS 7D - plus turned in the fastest card-to-computer transfer rates in FireWire 800 reader testing on the Mac and ExpressCard adapter testing in Windows.”

In addition to high speeds and high capacity options of the Lexar Professional 600x CF card, consumers also receive the reliability they have come to expect from Lexar. All Lexar memory cards are tested in the Lexar Reliability Lab, a facility with more than 800 digital cameras, to ensure quality, performance, and compatibility. Lexar performs this extensive testing in an effort to provide customers with a higher level of confidence, whether they are capturing once-in-a-lifetime memories, important events, or everyday occasions.

Customers can access Lexar’s Digital Photography website, a dedicated, online resource and tips destination (http://www.lexar.com/dp/), and can also leverage phone and live-chat tech support. Lexar provides these services and resources to customers to minimize the time required for troubleshooting card issues and to provide tools for photographers to optimize their shooting and focus on capturing great images.

“When taking photographs is your livelihood, having the most advanced, reliable equipment is essential. For years, I’ve trusted Lexar memory cards to protect my most valuable work," said Lexar Elite Photographer, Rick Sammon. "The new Lexar Professional 600x CF card and Professional ExpressCard CompactFlash Reader are the latest innovations in Lexar’s long history of industry-leading solutions for professionals and I look forward to integrating them into my workflow."

The Lexar Professional 600x CF cards will begin shipping on October 22 in 8GB and 16GB capacities. The cards will be available on Lexar.com and in specialty photo retailers and consumer electronics outlets including B&H Photo, Adorama, J&R Electronics, and many other authorized Lexar resellers. The Lexar Professional 600x 32GB CF card will be available in November. All capacities will include a limited lifetime warranty and free downloadable copy of Image Rescue™ 4, the latest version of Lexar’s award-winning image recovery software. In addition, the cards will offer exclusive, money-saving promotions from Adobe on popular photo and video editing products, including the latest versions of Adobe® Photoshop® Lightroom®, Adobe Photoshop Elements, and Adobe Premiere® Elements software.

Lexar's 8GB and 16GB Professional 600x UDMA CompactFlash cards. Photos provided by Micron Technology Inc.

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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

©2009 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks of Lexar Media, Inc. Micron, Crucial and the Crucial logo are trademarks of Micron Technology, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. Adobe, Lightroom, Photoshop, and Premiere are registered trademarks of Adobe Systems Incorporated. ExpressCard is a trademark of PCMCIA. Mac is a trademark of Apple Inc., registered in the U.S. and other countries. All other brand or product names are trademarks or registered trademarks of their respective holders.

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Lexar's 32GB Professional 600x UDMA CompactFlash card. Photo provided by Micron Technology Inc.