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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Sigma logo. Click to visit Sigma's website! PRESS RELEASE: Sigma Corporation to Exhibit at PDN PhotoPlus International Conference + Expo


Company Will Pay Tribute to Exceptional Imagery, Outstanding Photographers at Booth 14

RONKONKOMA, NY--(Marketwire - October 20, 2009) - Sigma Corporation of America (www.sigmaphoto.com), a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, will be exhibiting at the upcoming PDN PhotoPlus International Conference + Expo from Oct. 22 to 24 at booth 146.

At the event, Sigma will highlight the DP2, the company's 14-mega pixel, high-definition, digital camera that packs the power of a DSLR into the body of a point-and-shoot, with a special gallery entitled "Our World: Awe-Inspiring Images." The gallery's images were captured by elite photographers Chip Forelli, Paula Lerner,Stephen Mallon and Sean Perry, all of whom were recently introduced to the DP2 and encouraged to produce unique images that pay tribute to its outstanding image quality. Their photographs will be unveiled at the booth and on the Sigma Corporation of America Web site on Thursday, Oct. 22 at 3 p.m. The link will not be live until the unveiling.

"Since the release of the Sigma DP2, we've consistently received positive feedback from photography enthusiasts that tout the exceptional image quality and access to creative control this camera provides," said Mark Amir-Hamzeh, general manager of Sigma Corporation of America. "We wanted to use this forum to present the camera's capabilities in a unique way. By enlisting the help of these respected photographers, we're able to create a gallery within our booth that epitomizes the real-life, unparalleled, three-dimensional effects made possible with the Sigma DP2."

Sigma executives will also be on hand to discuss upcoming initiatives like the Sigma Corporation of America Scholarship, which is designed to empower young photographers and help them pursue their photography dreams, as well as to answer questions about newly released lenses and cameras from the company's line-up.

Sigma's most recent gear announcement was about the DP1s, which is an improved version of the DP1 that is expected to be available later this month. Samples of this camera will be at Sigma Corporation of America's booth during the PhotoPlus show so visitors can see the enhancements that have been made to its user interface and the camera's performance when shooting backlit subjects. The DP1s has the same processor, 14-megapixel FOVEON X3 direct image sensor and 16.6mm F4 lens as the DP1.

"As a company, there is no greater experience than interacting directly with the photographers who rely on our lenses, cameras and flashes to produce exceptional images," said Amir-Hamzeh. "We view this as an opportunity to further communicate our dedication to providing shooters with new avenues of expression through innovative designs and a steadfast commitment to technology."

For more information on Sigma Corporation of America and its lenses, cameras and flashes, please visit booth 146 at PDN PhotoPlus International Conference + Expo. To view the "Our World: Awe-Inspiring Images" gallery at 3 p.m. on Thursday, Oct. 22, visit http://www.sigmaphoto.com/world/dp2-gallery.asp. Please note that this link will not be live until the unveiling.

About Sigma Corporation of America
For more than 50 years, Sigma Corporation's expertise and innovation has driven the company's core philosophy of "knowledge, plus experience, plus imagination," with an emphasis on producing high-quality, high-performance photographic technology at moderate prices. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 40 lenses that are compatible with most manufacturers, including Canon, Minolta, Sony, Nikon, Olympus and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe and North America. For more information, please visit www.sigmaphoto.com.


(First posted on Wednesday, October 21, 2009 at 17:18 EDT)

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