And Eye-Fi Users Can Set Automatic Newsfeed Updates to Keep Facebook Friends Up-to-Date on Photo and Video Uploads

Eye-Fi Announces 'The Eye-Fi Haunted Video Contest' to Celebrate Halloween - Winners Get a Free Eye-Fi Card and Camera

MOUNTAIN VIEW, Calif., Oct. 28 /PRNewswire/ -- Among consumers who share videos online with friends and family, nearly half do so on Facebook, according to the Consumer Electronics Association's 2009 report Digital Imaging - A Focus on Sharing. So today, Eye-Fi Inc., makers of the world's first wireless memory card for digital cameras, announced that Eye-Fi users can now wirelessly upload videos from their camera directly to Facebook without even turning on a computer. And users can now alert Facebook friends via newsfeed updates anytime they upload photos or videos to more than 25 sharing sites.

"We make sharing videos with friends and family as easy as possible, so memories are fresh and relevant when they hit the Web," said Jef Holove, CEO of Eye-Fi. "Facebook is clearly a favorite site to share videos and we've made it effortless to do so, just in time for Halloween, one of our users' most popular memory sharing holidays."

In celebration of the Facebook uploads and Halloween, Eye-Fi today launched "The Eye-Fi Haunted Video Contest." Beginning today, people can upload their best Halloween moment captured on video through the Eye-Fi Facebook page for a chance to win an Eye-Fi Share Video card and Eye-Fi connected Casio camera. Contestants can invite members of their social network to vote for the best video and on Friday, November 13 the winner will be announced. For more information and the full rules, visit http://www.eye.fi/halloweencontest. Check out the videos at http://www.youtube.com/eyeficard.

Eye-Fi's complete line-up of wireless SD memory cards range in price from $49-$149 and are available at www.eye.fi, in store at Apple Retail Stores and Best Buy locations, and at major online retailers such as Amazon.com and Walmart.com. The 4GB Eye-Fi Share Video and Eye-Fi Explore Video cards can upload photos and videos directly to the computer and to one of more than 25 online photo and video sharing sites. The Eye-Fi Explore Video card automatically geotags photos with location information about where the moment was captured, and offers hotspot access from more than 10,000 Wayport and open hotspot locations in the U.S. to upload away from home.

Eye-Fi has received numerous product awards including Good Housekeeping's V.I.P. award in 2009 and "Last Gadget Standing" at the 2009 Consumer Electronics Show in Las Vegas for the second year in a row. For more information, please visit www.eye.fi.

About Eye-Fi
Founded in 2005, Eye-Fi is dedicated to building products and services that help consumers manage, nurture and share their visual memories. Eye-Fi's patent-pending technology wirelessly and automatically uploads photos and videos from digital imaging devices, including digital cameras and the iPhone, to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company's investors include LMS Capital, Opus Capital, Shasta Ventures and TransLink Capital. More information is available at www.eye.fi.

SOURCE Eye-Fi Inc.