(BOSTON, MA - September, 2009) Focal Press, a division of Elsevier, has gone to the dogs! (And cats!) Focal Press is pleased to announce the publication of the first edition of Pet Photography 101: Tips for taking better photos of your dog or cat by Andrew Darlow.

Praise for Darlow's Pet Photography:
"At last, a photography book for our changing times and equipment. As uncomplicated or sophisticated as you desire, depending on your camera and curiosity. Whipped cream on the cake; for the best photos you want. Highly useful and most enjoyable." - Mordecai Siegal, author and photographer, The UC Davis Book of Dogs.

Darlow's Pet Photography gives readers a fun and easy read on ways to capture beloved pets in professional looking photos. The book is the perfect size for carrying along with camera and pet supplies, perfect for the owner who understands a pet is truly a member of the family and deserves to be documented as such!

Special features include:

• Professional results with easy and fun techniques for posing pets, lighting, post production and more!

• Loads of adorable and inspirational photographs of pets.

• Quirky and inviting ways of giving technical advice, such as Chapter 1: Train your camera (but don't make it roll over!) and Chapter 3: Bask in the Sunshine (Outdoor Lighting Tips)

Andrew Darlow is an award winning author and photographer whose people and pet photography has been featured in numerous publications and on-air broadcasts, including Animal Fair magazine, the News 12 New Jersey Television program, Rangefinder Magazine, and the AKC Gazette, the official magazine of the American Kennel Club.

DESCRIPTION:
With love only a pet owner can have and humor only animals can bring us, Andrew Darlow shows the more than 100 million people in the United States who own a dog or a cat how to take pictures that celebrate the furry creatures in our lives. Pet enthusiasts will learn how to cast their pets in the best lighting, how to pose them, how to make them look their very best with post-production techniques and even how to post their photos online! With lots of inspirational photos and great advice, we feel your readers will have a real interest in learning more about this title. If you'd like a review copy, author contact information, or electronic material, please don't hesitate to contact us.

Pet Photography 101: Tips for taking better photos of your dog or cat
ISBN: 978-0-240-81215-1
PUB DATE: November 2009
US PRICE: $ 14.95
EUR PRICE: € 10.95
GBP PRICE: £ 7.99

About Focal Press
Focal Press has been a leading publisher of Media Technology books for 70 years. We provide essential resources for professionals and students in many areas including: film and digital video production, photography, digital imaging, graphics, animation and new media, broadcast and media distribution technologies, music recording and production, mass communications, and theatre technology.