METAmachine streamlines and simplifies browsing and editing metadata.

Saugatuck, Michigan, October 28, 2009 - HindSight Ltd., http://HSLtd.us, developer of software for the photographic and imaging markets, has released a Windows version of their popular METAmachine.

METAmachine is an inexpensive, metadata browser that streamlines the important process of editing or adding keywords, licenses and other essential metadata to images, either individually or in batches. METAmachine reads and writes XMP formatted metadata in TIFF, JPEG, PSD and DNG images.

METAmachine can be used to write a complete set of the IPTC standard metadata into images. It can also be used to add solely copyright and contact information or licensing terms, leaving all other metadata already in the images unaltered.

METAmachine is compatible with all XMP compliant Digital Asset Management software and can become a simple step in the work flow for any combination of programs. Writing metadata with this utility is as simple as dragging images from the Desktop, either one at a time or in batches, onto a target area where the metadata is added. Images themselves are not moved or opened and re-saved, so there is no destructive re-compression involved. It amounts to a highly streamlined, efficient and accurate process that greatly simplifies the process of identifying and branding images in formats understood by all.

METAmachine's Keywords tab. Screenshot provided by HindSight Ltd.

METAmachine has Copyright Protection options built in that prevent overwriting any existing copyright information in images, making it the only metadata writing software in full compliance with the Meta Manifesto of the Stock Artists Alliance.

Built into the software is HindSight's extremely fast, hierarchical keywording system and a license constructor. Both include usable sample data, but can be modified as necessary to fit the end-user's needs. Included with the keywording system is a 1,400 word multi-language thesaurus to simultaneously add keywords in English, Spanish, German and French.

"I have previously used Photo Mechanic, iView Media Pro, Photoshop, Lightroom, and Aperture for writing metadata. While adequate, none of them come up to the ease of use of this new software. I love it." states Richard Wesigrau, photographer, author and former Executive Director of the American Society of Media Photographers.

Pricing and Availability:
METAmachine is $49.00 per license.
Information, free demos and online purchase are available at http://HSLtd.us/metamachine.

METAmachine's META Basics tab. Screenshot provided by HindSight Ltd.

Until November 30, 2009, METAmachine can be purchased for just $25 by entering "MM re-Intro", without the quotes, as the Coupon Code of the shopping cart when checking out.

About HindSight HindSight Ltd. is an independent software company dedicated to developing powerful, yet affordable image and business management solutions for professional photographers and graphic artists since 1985. HindSight's suite of software products provides creative professionals with a choice of modules including StockView, which manages digital assets through its catalogue, browser, metadata handling and licensing management system. HindSight's flagship products, InView and StockView, as well as Photo Price Guide and the METAmachine are in use by successful, professional creative artists in over 40 countries worldwide. HindSight remains dedicated to the development of leading edge software and is vigilant and responsive to the changing needs of today's creative professionals. www.HSLtd.us

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METAmachine's License tab. Screenshot provided by HindSight Ltd.