LONDON, UK –November 12, 2009 - Data Robotics, Inc., the company that is changing the way the world stores digital content, today launched its online Drobo Store into Europe. The company has already successfully rolled out the Drobo Store in the USA and Canada.

Business and consumer customers from more than a dozen European countries can now visit www.drobostore.com/eu to purchase the company’s award-winning DroboPro, Drobo and DroboShare storage solutions. Maintaining Data Robotics’ 100 percent channel strategy, all orders taken through the new online store will be fulfilled by Digital River, a leading European online reseller.

Mike Collins, EMEA channel director at Data Robotics, said: "We’ve sold more than 85,000 units worldwide already, and demand for the Data Robotics product portfolio continues to grow rapidly in Europe. Launching a dedicated online store was the quickest and most efficient way for European customers who don’t have their own local reseller to get access to the products they need." DroboPro and Drobo, respectively eight- and four-drive storage arrays, provide small and medium businesses (SMB), creative professionals, and consumers with a hugely simplified storage experience, enhanced by advanced self-monitoring and self-healing features that ensure the highest levels of data protection. DroboShare turns the four-drive Drobo into a network attached storage (NAS) appliance.

About Data Robotics
Data Robotics, the company that is changing the way the world stores digital content, develops automated storage products designed to ensure data is always protected, accessible and simple to manage. The award-winning Drobo® storage arrays are the first to provide the protection of traditional RAID without the complexity. The revolutionary BeyondRAID technology frees users from making the difficult and confining choice of "Which RAID level to deploy?" by providing an unprecedented combination of advanced features and automation, including single and dual disk redundancy, instant expansion, self-monitoring, data awareness, self-healing, and an easy-to-understand visual status and alert panel. For more information, visit Data Robotics at www.datarobotics.com.

The Drobo RAID storage device, with DroboShare networking module attached. Photo provided by Data Robotics Inc.