17 November 2009 - Fujifilm stole the show at this year's Stuff Awards 2009, taking away two of the evening's most esteemed trophies; Innovation of the Year for the new FinePix REAL 3D W1 camera and Camera of the Year for the multi-award winning FinePix F200EXR.

The star of the show was Fujifilm's FinePix REAL 3D W1, the world's first 3D digital camera. Not only did the 3D W1 pick up Innovation of the Year, but it was also Highly Commended in the Camera of the Year category. Commenting on the award Stuff said: "The W1 ticks all the 'proper gadget' boxes, capturing photos and videos in stereoscopic 3D by combining images from two separate lenses and 10MP image sensors." Launched earlier this month, Fujifilm's unique and pioneering 3D W1 has received some high-profile press coverage - Stephen Fry tweeted about it on Twitter and Queen's Brian May is among its many fans - and the fact that it has been recognised by one of the UK's leading gadget and technology magazines is a testament to Fujifilm's groundbreaking developments in 3D photography.

The FinePix F200EXR, Fujifilm's first camera to feature EXR sensor technology, was crowned Camera of the Year 2009, beating off stiff competition against competitors' models such as the Canon G10 and Sony's TG7. Stuff bestowed Camera of the Year to the FinePix F200EXR because it "got on with the job of taking excellent photos without fuss". This prize is yet another great result for Fujifilm's FinePix F200EXR, which has already won some of the industry's most sought-after awards.

Adrian Clarke, Fujifilm's Director of Digital Imaging, said: "To receive two Stuff awards is fantastic news. It reflects Fujifilm's commitment in bringing new and exciting products to the digital camera market, and with such an intense interest in 3D products, such as gaming, TV and film, Fujifilm are proud to be leading the way in 3D digital photography."

-ENDS-

Availability & pricing
The FinePix REAL 3D W1 is available to buy now at SRP £79.99. To find out more visit: www.fujifilm.co.uk/3d.

The FinePix F200EXR is available at SRP £259.99.

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call 0844 553 2322

About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country's most popular photographic and imaging brands.

© 2009 Fujifilm UK Ltd.