Local Media Giants to Promote Photo Expo with Special Newspaper Section, Radio Spots, Giveaways, and Incentives to Encourage Community Participation

Anaheim, CA. – November 23, 2009 – PMA, The Worldwide Community of Imaging Associations, announced today it has signed partnership agreements with the Orange County Register and Clear Channel's KOST 103.5 radio to promote the Southern California Photo Expo at the Anaheim Convention Center Saturday, February 20 from 10:00 a.m. to 8:00 p.m. The photo expo will showcase the latest in digital imaging products from the world's leading manufacturers and offer presentations and workshops from world-renowned experts who will share their secrets for taking better photos. The media partnership with the OC Register and KOST radio includes several educational, interactive and promotional components to raise awareness about the event.

To promote the photo expo, the Orange County Register will produce a special section of the newspaper dedicated to photography, complete with tips on taking better pictures, a list of scheduled presentations and workshops at the Expo, and discounts on expo entry and exhibitor products and services.

KOST radio will air a series of 15 -second spots during the weeks leading up to the show to promote the event and special events. In addition, KOST will offer a Scratch-and-Win sweepstakes online which will provide listeners a chance to win several exciting prizes and discounts to the Expo, streaming commercials across all eight Clear Channels stations in Southern California, event updates in their weekly e-newsletter and the KOST "street-teamers" will be on patrol throughout Orange County to pass out collateral materials and other goodies to lucky listeners.

"We are very excited to partner with two of the largest and most respected media outlets in Orange County to help us promote a show that is designed to help consumers take better pictures," said Ted Fox executive director and CEO, PMA.

"The latest cameras, camcorders, imaging software, photographic accessories and photo services will all be under one roof for one day and with the help of the OC Register and KOST radio, we anticipate a large turnout,” says Fox. “Attendees will have the chance to experience first-hand many great photo products and services, including photo books, calendars, custom cards and more.”

Exhibitors at the Southern California Photo Expo include Fullerton Photographics, Walgreens, Costco, CVS, Photobin, Smilebooks, LT Litho, , and many others. Event sponsors include Mitsubishi Imaging, AdoramaPix and ScanMyPhotos.com The one-day event will be open to the general public from 10:00 a.m. to 8:00 p.m. Whether photography is your passion, hobby, or you simply want to learn how to take better pictures, this is one event you can't afford to miss.

All admission prices include a welcome bag and access to all workshops and demonstrations.

Single Admission - $10.00
Family Admission - $25.00
Seniors (55 and older) - $5.00
Children under 17 years (with paid adult or senior admission) -Free

About Southern California Photo Expo
Southern California Photo Expo, under the theme of “Discover, Create, Share,” is a one-day consumer photo show highlighting the many ways digital photos can be captured, printed and enjoyed. The family-friendly event includes seminars, demos and prize drawings, featuring some of Orange County’s leading businesses. The expo is produced by PMA – The Worldwide Community of Imaging Associations.

Major PMA events coming soon:
Southern California Photo Expo, Feb. 20, 2010, Anaheim, Calif.
PMA 2010 International Convention and Trade Show, Feb. 21-23, 2010, Anaheim, Calif.

• DIMA Annual Conference, Feb. 19-22, 2010, Anaheim, Calif.

• PIEA Education Conference, Feb. 19-22, 2010, Anaheim, Calif.

• PSPA Annual Conference, Feb. 19-22, 2010, Anaheim, Calif.

• SPAA Annual Conference, Feb. 19-22, 2010, Anaheim, Calif.

• PPFA Annual Conference, Feb. 21-23, 2010, Anaheim, Calif.

PMA Australia 2010 Digital Life Expo
(formerly PMA Australia 2010 Imaging Technology Show), June 3-6, 2010, Melbourne, Australia

For more information on PMA events, visit the PMA home page.

About PMA – The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to members in 100-plus countries is part of an 85-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs, marketing research, publications, and trade shows. As a not-for-profit organization, any success PMA achieves in its endeavors directly benefits the industry, providing the means to continually develop services and activities for members.