Four New EASYSHARE Digital Cameras introduced at the 2010 International Consumer Electronics Show

Rochester, NY, January 6, 2010 — Eastman Kodak Company today unveiled the newest additions to its EASYSHARE Digital Camera portfolio. The new cameras are designed to make sharing pictures and videos to sites like Facebook, KODAK Gallery, Flickr and YouTube – or to an e-mail address – as simple as pressing one button on the camera. Equipped with a range of impressive features from Smart Capture and Face Recognition, to HD photo and video capture, the latest EASYSHARE Digital Cameras transform the “KODAK Moment” from a picture taking experience to a picture and video sharing experience thanks to the Kodak Share Button.

Kodak has improved its innovative on-camera tagging capability to make sharing as simple and personal as possible. The Share Button now allows consumers to tag pictures directly on the camera for effortless uploading to popular sharing sites including Facebook, KODAK Gallery, Flickr, and YouTube. Pictures can also be tagged to email or to send directly to the new KODAK PULSE Digital Frame.

“In a world where people are sharing online more than ever before, Kodak wants to make it as simple as possible. You simply press the Kodak Share Button to tag the pictures on the camera and they automatically email or upload to your favorite sharing sites when you connect to a computer,” said Phil Scott, Vice President of Marketing, Digital Capture and Devices, Kodak. “We designed our new digital cameras to give consumers an easier and more intuitive way to share and relive their moments when they want, where they want and how they want.”

Just Press Share with KODAK EASYSHARE M Digital Cameras
The KODAK EASYSHARE M Digital Camera line makes it simpler for consumers to share their pictures with one touch of the Share Button. The cameras include Kodak’s new Face Recognition feature so consumers can find the pictures they want, and Smart Capture feature so they can take the perfect shot in a variety of lighting conditions without worrying about camera settings. KODAK EASYSHARE M Digital Cameras come in a sleek and compact design, and are available in a variety of stylish colors.

KODAK EASYSHARE M580 Digital Camera features 14MP, 8X SCHNEIDER-KREUZNACH VARIOGON Optical Zoom Wide Angle Lens, 3-inch Bright LCD with KODAK Color Science technology, HD video capture, built-in HDMI connector, and more. The M580 will be available in silver, light blue, brown, purple and pinkforUS $199.95 MSRP beginning in April 2010.

KODAK EASYSHARE M575 Digital Camera features 14MP, 5X SCHNEIDER-KREUZNACH VARIOGON Optical Zoom Wide Angle Lens, 3-inch bright LCD with KODAK Color Science technology, HD video capture, and more. The M575 will be available in red, green, blue, black and brown forUS $179.95 MSRP beginning in April 2010.

KODAK EASYSHARE M550 Digital Camera features 12MP, 5X Optical Zoom Wide Angle Lens, 2.7-inch Bright LCD with KODAK Color Science technology, and more. The M550 will be available in dark grey, purple, tan, blue and green for US $149.95 MSRP beginning in March 2010.

KODAK EASYSHARE M530 Digital Camera features 12MP, 3X Optical Zoom Lens, 2.7-inch bright LCD with KODAK Color Science technology, and more. The M530 will be available in red, green, blue, orange and carbon for US $129.95 MSRP beginning in February 2010.

* Colors and availability may vary by region

New KODAK Digital Camera Accessories
New accessories for KODAK Digital Cameras make it easy for consumers to be ready to capture life’s moments. They include:

KODAK Camera Battery Charger K7700 in a slim, sleek design is small enough to take anywhere, features fast one-hour charging for many KODAK Digital Cameras, and is ENERGY STAR® qualified.

KODAK C-Series Camera Battery Charger K450 includes two high performance AA Ni-MH rechargeable batteries, which enable consumers to take approximately 300 pictures on a single charge, and is ENERGY STAR® qualified.

About Kodak
As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus .

More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery -- join today at www.kodakgallery.com.

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© Kodak, 2010. KODAK, EASYSHARE and PULSE are trademarks of Kodak.

SCHNEIDER-KREUZNACH and VARIOGON are trademarks of Jos. Schneider Optische Werke GmbH used under license by Kodak.