PRESS RELEASE: Sony Unveils Handycam® Camcorder Lineup Loaded With Innovative Technologies, Features
New Models Offer Advanced Optics and Simplified Post-Shooting Solutions
LAS VEGAS (CES BOOTH #14200), Jan. 6, 2010 – Providing consumers with innovative products designed to enhance their on-the-go experiences, Sony is introducing 13 hard disk drive and flash memory-based camcorders with breakthrough technologies in both high definition and standard definition options.
Designed to fit any budget, Sony’s Handycam® camcorder portfolio delivers the most innovative, stylish and high-quality imaging solutions.
“Our new camcorder lineup is one-of-a-kind and truly offers something for everyone who wants to capture important moments,” said Andy Bubala, director of the camcorder business at Sony Electronics. “For consumers looking for compact designs along with best-in-class features, this lineup creates a new standard.”
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Sony's HDR-XR150 digital camcorder.
Photo provided by Sony Electronics Inc. |
ADVANCED OPTICS
Offering a refined level of optical performance, Sony continues to introduce technology that sets Handycam camcorders apart from the competition.
Sony is now expanding its back-illuminated “Exmor R” CMOS sensor to all HD models. The sensor, which offers higher sensitivity and reduced image noise to provide stunning low light performance in twilight or candlelit scenes, now employs a new algorithm to realize 2x faster "Quick AF" compared to previous Handycam camcorders.
Some of the new camcorders in the lineup also include a wide angle G lens that captures approximately 2x larger shooting area than previous models, enabling users to make sure nobody is left out of the picture indoors or to capture more of the scenery outdoors. The lens fuses advanced optics with low dispersion aspheric glass elements for accurate color reproduction and sharp, detailed images while a six-blade aperture produces circular “bokeh” defocus effects for creative shooting possibilities.
Sony also improves Optical Steady Shot™ image stabilization with Active Mode by expanding the 3-Way Shake Canceling feature across the full zoom range, from wide to telephoto end. This reduces the effects of hand shake in three directions – vertical and horizontal shake corrected by optical image stabilization and the third, by way of electronic image stabilization, corrects lateral-roll shake. This advanced stabilization systemresults in dramatically smoother video footage.
INTELLIGENT FEATURES
Sony is leveraging its high-speed BIONZ® imaging processor to create new features like Golf Shot and Intelligent Auto (iAuto). Only found inHandycam camcorders, the Golf Shot function makes it easier than ever to check your swing, frame by frame, as the camcorder renders two seconds of motion into a sequence of up to 22 still images. Just press the record button and the entire sequence is grabbed at an incredible 240 frames per second. Results can be viewed as a slow motion video or a multi-frame composite image.
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Sony's HDR-CX110 digital camcorder.
Photo provided by Sony Electronics Inc. |
The iAuto feature eliminates the guesswork from selecting optimal camcorder settings for different environments by detecting the camcorder’s surroundings and continually optimizing settings in real-time for up to 90 unique scenes.
The following smart features will also be expanded to more models in the lineup:
Face Touch: select a person to be prioritized (for focus, color, exposure and Smile Shutter™ technology) just by touching a detected face on the screen and the camcorder will remember them -- even if they leave the scene -- for the entire recording session. Smile Shutter technology, another function of Face Detection mode, captures candid smiling photos simultaneously while video is being recorded.
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Sony's HDR-XR350V digital camcorder.
Photo provided by Sony Electronics Inc. |
HIGH-DEFINITION LINEUP
As the leader in the high-definition camcorder category, Sony offers superior technology in its HD models, even at entry level. Now all new HD Handycam models will feature the “Exmor R” CMOS sensor, iAuto, Face Touch, Highlight Playback, 60p output, and the new user interface, in addition to capturing content in full1920 x 1080 high-definition video recording at up to 24Mbps, the highest bit-rate offered by the AVCHD format.
Sony will offer attractive entry-level HD camcorder options in both hard drive (HDR-XR150) and flash memory (HDR-CX150 and HDR-CX110) formats. The HDR-XR150 features a 120GB hard drive for up to 50 hours of HD video (LP mode), while the HDR-CX150 has 16GB of embedded flash memory for up to six hours of HD video (LP mode), and the HDR-CX110 allows for customizable capacity with the purchase of a memory card.
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Sony's HDR-CX350V digital camcorder.
Photo provided by Sony Electronics Inc. |
These camcorders are packed with features including:
The HDR-XR150, HDR-CX150, and HDR-CX110 will be available in late January for about $700, $550, and $500, respectively. The HDR-CX150 will be offered in black and red and the HDR-CX110 will come in black, blue, and red.
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Sony's HDR-CX300 digital camcorder.
Photo provided by Sony Electronics Inc. |
Sony will also offer the HDR-XR350V, with a 160GB hard drive; HDR-CX350V, with 32GB of flash memory; and HDR-CX300, with 16GB of flash memory. These HD camcorders have the following step-up features:
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Sony's HDR-XR550V digital camcorder.
Photo provided by Sony Electronics Inc. |
Representing Sony’s top-of-the-line camcorders, Sony will offer the HDR-XR550V, with a 240GB hard drive for up to 101 hours of HD video (LP mode); and the HDR-CX550V, with 64 GB of embedded flash memory for up to 26 hours of HD video (LP mode). These camcorders add the following features:
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Sony's DCR-SR88 digital camcorder.
Photo provided by Sony Electronics Inc. |
The HDR-XR550V, HDR-CX550V, HDR-XR350V, HDR-CX350V and HDR-CX300 will be available in late February for about $1400, $1300, $1000, $900, and $800, respectively. All of these camcorders and their accessories will be available at Sony Style® retail stores, online through www.sonystyle.com and at authorized dealers nationwide.
STANDARD DEFINITION MODELS
Sony is updating its standard-definition lineup with five new models offering up to 120GB of capacity, including two hard disk drive models (120GB DCR-SR88 and 80GB DCR-SR68) and three flash memory models (16GB DCR-SX83, 16GB DCR-SX63 and 4GB DCR-SX44). The high-performance DCR-SX83 features an “Exmor R” CMOS sensor, Face Touch, Steady Shot® image stabilization with Active Mode, iAuto, and 3-megapixel still photo capability. The other models feature:
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Sony's DCR-SR68 digital camcorder.
Photo provided by Sony Electronics Inc. |
The DCR-SR88, DCR-SX83, DCR-SR68, DCR-SX63 and DCR-SX44 camcorders will be available in late January and cost about $400, $400, $350, $300 and $270, respectively. The DCR-SR68 and DCR-SX44 models will be offered in blue, red, and silver. These camcorders and their accessories will be available at Sony Style® retail stores, online through www.sonystyle.com and at authorized dealers nationwide.
BETTER STORAGE AND POST-SHOOTING OPTIONS
In addition to the hard disk drive or built-in flash memory, all of Sony’s new camcorders can record video and still images directly to Memory Stick PRO Duo™ media, Secure Digital (SD), or SDHC media card (all sold separately).
Also featured on all HD and SD models, the Direct Copy feature lets you copy footage directly from Handycam camcorders to any brand of external hard disk drive (USB2.0; under2TB, FAT32) via a USB cable (VMC-UAM1; sold separately), when connected to AC power, for PC-free back-up and archiving. Video stored on the external HDD can be played back through the camcorder for viewing on a compatible HD television. The Handycamcamcorders are also compatible with Sony’s VRD-MC10 and VRD-MC6 Multi-Function DVD Recorder, as well as the VRD-P1 DVDirect® Express DVD writer, offering quick and easy ways to transfer home videos directly to DVD without a computer
Each HD model in the Handycam camcorder lineup has the ability to down-convert from AVCHD™ to MPEG2. Just touch a button and burn your memories onto affordable DVD media for archiving, sharing, or enjoying HD video on your Blu-ray Disc™ player or MPEG2 footage on a DVD player.
Handycam camcorders are compatible with both PC and Mac®computers. Mac users can transfer AVCHD content and edit video clips in HD quality using iMovie® software (sold separately). For PC users, the included Picture Motion Browser (“PMB”) software allows viewing, editing, organizing and uploading images to many major video and photo sharing Web sites.
This spring, Sony will launch a new content-sharing service and a new integration with Facebook®. The new Sony service will allow users to easily share their photos and videos privately with friends and family, while the Facebook integration will complement the existing sharing capability with such sites as YouTube™ and Picasa™ Web Albums. These features will be available as a downloadable update to the “PMB” software application bundled with Handycam camcorders.
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Sony's DCR-SX44 digital camcorder.
Photo provided by Sony Electronics Inc. |
(First posted on Wednesday, January 13, 2010 at 19:13 EST)
