SECAUCUS, NJ (February 9, 2010) – Panasonic today announces pricing for its compact High Definition models, the HDC-TM55, HDC-HS60 and HDC-SD60, and its full-featured standard definition camcorders, the SDR-H85, SDR-T50, SDR-S50. All six models will be available in mid-March 2010.

The Panasonic full-HD camcorders will be available for suggested retail prices (SRP) of $529.95 for the HDC-TM55; $699.95 for the HDC-HS60 and $499.95 for the HDC-SD60. The three Panasonic HD camcorders feature a 35.7mm wide-angle lens and a powerful 25x optical zoom. And with Panasonic’s new Intelligent Zoom feature, the new HD camcorders can extend to a 35x zoom. Intelligent Zoom corrects image degradation in ordinary digital zooming to deliver stunningly clear HD quality, even with the zoom fully extended. All camcorders record to SD/SDHC/SDXC Memory Cards, while the HDC-TM55 also has 8 GB* of internal memory and the HDC-HS60 has a Hard Disk Drive that holds up to 120 GB.

Panasonic’s standard definition camcorders will have SRPs of $349.95 for the SDR-H85; $269.95 for the SDR-T50; and $249.95 for the SDR-S50. These camcorders may be small in size, but they have impressive features: a 33mm wide-angle and a long, powerful 78x ultra zoom – giving them remarkable range for capturing video both far and wide. Panasonic’s new camcorder models are packed with enhanced features to help make shooting quality video easy, including the new Active mode for the Advanced O.I.S. (Optical Image Stabilizer), helping to suppress blur even if the user is moving and when the long zooms are extended. Like the HD camcorder models, these models all record to SD/SDHC/SDXC Memory Cards. Additionally, the SDR-H85 has an 80 GB hard disk drive, and the SDR-T50 has 4 GB of built-in memory.

For more information on all Panasonic LUMIX digital camera models, please visit www.panasonic.com/dvc.
* GB = 1,073,741,824 bytes.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom.

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic/.

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