GOLDEN, CO (February 10, 2010)…PENTAX Imaging Company recently commissioned two Colorado production companies to create an entertaining short film to demonstrate the many possibilities of shooting HD video on a PENTAX K-7 digital SLR with a lens assortment that offers cinematographic perspective to anyone.

Posted on www.youtube.com/pentaxian1, the films were produced by All Terrain Studios and Futuristic Films both of Denver, Colorado.

The All Terrain Studios filmmaking team of Dave Rosner and Melissa Rosner produced THE RIDER in the Colorado high country at Loveland Ski Area and the nearby mountain village of Georgetown. Starring RIDE Snowboard sponsored athlete Erik Ludwig, the film shares a typical day in the life of a snow bum who lives for his daily terrain park fix. The film captures majestic vistas of the Rocky Mountain Continental Divide and offers an inside look into winter sport lifestyles. THE RIDER was primarily filmed with the smc PENTAX DA 15mm F4 ED AL LIMITED, the smc PENTAX DA Star 55mm F1.4 SDM and the smc PENTAX DA Star 300mm F4 ED(IF) SDM lenses.

Filmmaker Jamin Winans and Futuristic Films takes viewers on a wild ride in UNCLE JACK. Behind this nocturnal odyssey of a desperate fugitive is the sweet tale of an uncle comforting his beloved niece with a cellular bedtime story. A mad clown, a crazed woman, magic pills, gunshots and more add up for a fast-paced, riotous adventure. Shot in downtown Denver entirely at night, the film keeps you rooting for a troubled character with a big heart. UNCLE JACK was filmed with the smc PENTAX DA Star 16-50mm F2.8 ED AL (IF) SDM, the smc PENTAX DA 10-17mm F3.5-4.5 ED (IF) Fish-Eye and the smc PENTAX DA Star 60-250mm F4 ED (IF) SDM lenses.

Stay tuned to www.youtube.com/pentaxian1 for future “behind the scenes interviews” with the filmmakers. Product information is available here: www.pentaximaging.com.

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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The Pentax K-7 digital SLR, shown with optional D-BG4 battery grip and smc PENTAX DA 17-70mm F4 AL (IF) SDM lens attached. Photo provided by Pentax Imaging Co.