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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PMA logo. Click here to visit the PMA website! PRESS RELEASE: PMA provides insight with the release of the U.S. Photo Industry 2010: Review and Forecast Report


JACKSON, Mich. – PMA – The Worldwide Community of Imaging Associations announces the availability of the U.S. Photo Industry 2010: Review and Forecast Report, providing retailers and photo labs with an overview of the key industry trends. The report, designed to aid firms in business planning, offers information pertaining to digital cameras and spending, digital photo services, digital service market outlook, value proposition of custom products revisited, corporate performance, economic briefing, and industry milestones.

Digital camera penetration is expected to reach 81 percent of U.S. households, and digital camera purchases are expected to gross $5.2 billion in 2010. U.S. consumers are expected to make 15.3 billion digital prints in 2010, as the photo industry is poised to compete in the personal stationery, business stationery, and personal expressions markets.

Available from the marketing research area of the PMA website , the report is free to members. Nonmembers of PMA may buy the report for $99. Media members can contact PMA for a copy of the report.

Major PMA events coming soon:

For more information on PMA events, visit the PMA home page.

About PMA – The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to members in 100-plus countries is part of an 85-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs, marketing research, publications, and trade shows. As a not-for-profit organization, any success PMA achieves in its endeavors directly benefits the industry, providing the means to continually develop services and activities for members.


(First posted on Wednesday, February 17, 2010 at 16:32 EST)

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