See a clearer picture with new S-Frame

Beautiful, easy-to-use digital photo frames by Sony

• TruBlack technology for rich, high-contrast images and low screen reflections (S-Frame X85/X95)

• 2GB internal memory stores up to 4000 images* (X85/X95)

• Generous choice of slideshow, clock and calendar modes

• Personalise your frame with exchangeable coloured bezels (E75, E73)

• Easy picture sort functions

18 February 2010 - Don’t leave those precious memories stuck inside your camera. Share them in style with this season’s latest collection of digital photo frames from Sony.

Offering a stunning combination of luxurious looks and dazzling picture quality, S-Frame by Sony stands apart from other photo frames.

Six new S-Frame models for 2010 range from the flagship X85 with breathtaking image quality to the value-packed E75 and E73 that make an ideal gift for someone special.

The range-topping S-Frame X85 and X95 team best-in-class picture quality with huge memory capacity and smart, easy to use features. Beautifully styled to flatter any interior, the X85 features a 20.3cm (8”) WVGA 16:10 Clear Photo LCD, with TruBlack screen technology for a sumptuous view of your pictures that’s streets ahead of other photo frames. Unique to Sony, TruBlack technology boosts contrast while reducing screen reflections for rich, deep blacks and sparkling highlights. For an even bigger picture, the S-Frame X95 showcases the benefits of TruBlack technology with a larger 22.9cm (9”) WVGA panel size.

Just slip in your camera’s memory card or connect S-Frame to your computer via USB to load up a lifetime of memories to enjoy while you’re working, entertaining or relaxing. A generous 2GB internal memory inside the S-Frame X85/95 gives storage space for up to 4,000 images* in Album mode. New ‘X’ models are also able to display large image files up to 48 megapixels: this makes them ideal for showing off the highest-resolution images from your DSLR or compact camera.

A smart orientation sensor on the X85/95 – and all S-Frame models –automatically rotates images so they’re always displayed the right way up, whether the frame’s in landscape or portrait position.

As an extra refinement, the X85/95 (and D85) feature an illumimated Sony logo that disappears automatically when the frame is oriented vertically in portrait position. Both X series models also feature an Auto dimmer function that saves power while ensuring comfortable viewing in darker environments.

Whichever S-Frame model you choose, keeping track of the largest photo collection is beautifully simple. Easy-to-use picture sort functions let you browse images by event & date, folder, image orientation or user tags – helping you find that special picture in moments.

Every new model comes supplied with a handy remote for controlling slideshow and other display functions from anywhere in the room.

A great value entry to the beautiful world of S-Frame by Sony, the E75 and E73 come supplied with three interchangeable coloured bezels that make it easy to personalise your photo frame in moment. Pick from a choice of black/red/brown or beige/ moss green/white colourways to co-ordinate with any interior.

The new DPF-D85 and DPF-X85/95 S-Frame digital photo frames by Sony are available from March 2010 and June 2010 respectively. DPF-A73 and DPF-E73 models are available from May 2010.

Key technical specifications:

* Images saved at 2 megapixel resolution to increase effective storage capacity.

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit www.sony-europe.com.

“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “BRAVIA” and “XDCAM” are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.