STYLE AND EASE POWER THE DESIGN OF CASIO’S LATEST DIGITAL CAMERAS

Casio Welcomes the EX-S7 and EX-Z35 to the EXILIM Family at PMA 2010

ANAHEIM, CA —FEBRUARY 21, 2010 — Adding to a rich tradition of digital cameras that balance technology and style, Casio America, Inc. and its parent company, Casio Computer Co., Ltd., introduced two new compact models to their popular EXILIM line. The EX-S7 and the EX-Z35 boast intelligent automated features found in a slim and stylish compact design allowing users to capture moments effortlessly. Earlier this month, Casio America, Inc. began shipping the popular EX-FC150 featuring Casio’s exclusive shutter lag eliminating High Speed BEST SHOT Continuous Modes. The new EXILIM models will be on display at Photo Marketing Association (PMA) 2010 in Anaheim, CA, Casio Booth #2241.

The EX-S7 and EX-Z35 embody the sophistication and innovation of Casio’s EXILIM line. Offering modernized features and improved image processing capabilities through BEST SHOT, Easy-Mode and Face Detection, the new cameras deliver quality images that can be shared on a variety of social media platforms such as Facebook and YouTube™. Whether on-the-go or spending quality time with friends and family, the photo taking and sharing experience is fun and occurs at the touch of a button. Complementing any style, the cameras come in a variety of dazzling colors.

Developed with Casio’s latest EXILIM Engine 5.0, which delivers higher image quality and lower power consumption, the EX-S7 is a 12.1 effective megapixel digital camera with a 3X optical zoom lens and a 2.7 inch, high-quality LCD screen. With a quick-access dedicated movie button, users can record memorable moments in 720p high-definition (HD). Additionally, the EX-S7 is compatible with SD and SDHC memory cards.

The camera also features Casio’s celebrated Dynamic Photo, a Hollywood-like green-screen effect which adds animated graphics into still photos where users can create unique e-greetings to share with friends and family. Dynamic Photo gives the power to create original and artistic visuals that can be emailed, posted on social networks and even printed out at home.

With the EX-Z35, Casio adds to the exciting new line-up designed for the photographer that seeks a high-performance digital camera without intimidating controls and settings. Featuring Casio’s easy Mode function, a simplified menu screen that offers seamless navigation, the EX-Z35 is also equipped with Face Detection. The camera produces images at a 12.1 effective megapixel resolution and is equipped with a 3X optical zoom lens. The EX-Z35 comes in an eye-catching compact body for active lifestyles.

With much excitement, Casio’s highly anticipated EX-FC150, featuring 10.1MP, 5X optical zoom lens and Casio’s exclusive High Speed capture technologies, has arrived to North America. The new EX-FC150 makes using High Speed capture easier. By combining two popular modes found in its predecessor, the EX-FC100, the EX-FC150 is equipped with easy-to-use shutter-lag eliminating BEST SHOT scene modes. By automating Casio’s High Speed Pre-Recording and lightning-fast Continuous Burst modes into five simple BEST SHOT modes, The EXILIM EX-FC150 ensures the shot is never missed.

“Casio is committed to delivering high quality digital cameras that produce crisp images that capture life's vibrant colors in detail. Our goal is to create easy-to-use cameras for any lifestyle,” says Toshiyuki Iguchi, senior general manager of Casio’s Digital Imaging Division at Casio America, Inc. “We are thrilled to expand the popular EXILIM lineup with the additions of the EX-S7 and EX-Z35.”
The EX-S7 will be available in the spring with an MSRP of $139.99 and is available in fashionable colors such as black and purple. The EX-Z35, available this March, will have an MSRP of $109.99 and will be offered in black, silver, pink, purple and blue body colors. The EX-FC150 will be available for $349 in two colors, black and a cabernet wine.

EXILIM EX-S7

Newly developed EXILIM Engine 5.0
Casio has made even further advances from its EXILIM Engine 4.0, which contained both an ordinary CPU and a high-speed dedicated image processing CPU. The new Engine 5.0 increases image processing speed by 30% and produces beautiful images through advanced color reproduction and rich tonal gradation and by removing noise from photos in high sensitivity mode.

Dynamic Photo: Make composite images of different moving images
Casio has achieved great advancements in Dynamic Photo, a function that creates “moving photos” by cutting moving subjects from the background in images taken with continuous shooting and combining those images on a different still image. In addition to composites made with a still image background, cut-out moving images can now be pasted on other moving images. This new capability raises the power of expression of images. Thus, while increasing the “fun of creating images,” these models will also increase the “fun of sharing images” by making it easy to upload images to YouTube™ using the included software or post them to a blog.

YouTube™ Movie Mode
Movies can be recorded and saved using the ideal size and quality settings for the world's most popular video sharing site, YouTube™. Recorded movies can be uploaded to YouTube™ using the included computer software.

High-resolution HD Movie function
The EX-S7 also features an HD Movie function. Just press the dedicated Movie button to take beautiful movies at 1280x720 pixels.

A stylish, slim body
The EXILIM Zoom EX-S7 is a 12.1 effective megapixel model with a 3X optical zoom lens, and its slim body (.78 inches at the thinnest point) won’t take up much room in a pocket or purse.

Convenient Face Detection function
The camera automatically detects people’s faces, allowing users to take well focused and beautifully exposed pictures of the faces of their intended subjects.

easy Mode helps new comers become an expert with common settings
Using easy Mode, photo settings are restricted to just image size, flash on/off and self timer, and these are displayed on a simplified menu screen.

EXILIM Zoom EX-Z35

A stylish, slim body
The EXILIM Zoom EX-Z35 is a 12.1 effective megapixel model with a 3X optical zoom lens, and its slim body (.8 inches at the thinnest point)won’t take up much room in a pocket or purse

Convenient Face Detection function
The camera automatically detects people’s faces, allowing users to take well focused and beautifully exposed pictures of the faces of their intended subjects

Appealing widescreen movies
Simply by pressing the dedicated Movie button, users can record widescreen movies at 16:9 aspect ratios.

YouTube™ Movie Mode
Movies can be recorded and saved using the ideal size and quality settings for the world's most popular video sharing site, YouTube™. Recorded movies can be uploaded to YouTube™ using the included computer software.

easy Mode helps new comers become an expert with common settings
Using easy Mode, photo settings are restricted to just image size, flash on/off and self timer, and these are displayed on a simplified menu screen.