LONDON, 1 March 2010 – Canon, world-leader in imaging solutions, has been voted as Europe's top camera brand for the tenth consecutive year in the Reader’s Digest Most Trusted Brands Survey 2010, an annual pan-European survey of consumer attitudes to brand products and services.

Reader’s Digest asked its readers in 14 languages across 16 European countries to nominate the brand they trusted most in a range of consumer categories, including cameras. Respondents were drawn from the Reader's Digest customer database of 4.5 million homes in Europe, and more than 32,000 responses were analysed.

Canon was one of only three brands nominated as ‘most trusted’, Canon coming out on top in 14 of the 16 countries. Respondents rated each brand on the following four criteria: Quality, Excellent Value, Strong Image and Understands Customer Needs.

James Leipnik, Chief of Communication for Canon Europe said: “It is a great achievement to have been awarded the ‘most trusted’ camera brand for the last ten years by readers from all across Europe. At Canon we nurture a passion for the power of image, providing our customers with imaging solutions that empower creativity and innovation. It is rewarding to see that so many readers of the Reader’s Digest continue to trust us to deliver products of the highest quality.”

"Consumer trust is vital to successful brands. Maintaining trust in a fast changing world is one of the biggest challenges facing companies today, especially in the technology sector. For Canon to have maintained its position as the most trusted camera brand in the large majority of countries in Europe is impressive" said Gavin Murray, Regional Advertising Director, Europe, Reader’s Digest.

The 14 countries that selected Canon as the ‘most trusted’ camera brand were Austria, Belgium, Finland, France, Germany, Hungary, Netherlands, Portugal, Romania, Russia, Spain, Sweden, Switzerland and the UK.