New PowerShot Digital camera case available for a limited time on Canon's Shop Direct online store

LAKE SUCCESS, N.Y., March 18, 2010 – Canon U.S.A, a leader in digital imaging, is joining forces with fashion label, LeSportsac, to offer an exclusively designed PowerShot camera carrying case. Whether traveling to a far-off destination or capturing shots of children playing on the beach, the new case provides consumers a convenient and fashionable way for PowerShot users to tote their camera, and free-up their hands.

LeSportsac, known for its 36-year history of manufacturing functional and chic bags and accessories for consumers all over the world, has applied the same fashion-forward design creativity to create this exclusive camera case for Canon PowerShot Digital cameras. Canon's PowerShot cameras are known for their box and circle design, and the new carrying case will feature an exclusive "square dance" pattern that evokes that iconic design element.

The case features long straps that offer the consumer the option to wear the case across the body or over the shoulder, as well as a swivel snap hook strap which converts to a convenient wristlet. In addition, the new case features two zippered main compartments, perfect for storing a Canon PowerShot Digital camera and accompanying accessories, and has an open front pocket for added convenience.

"We are thrilled to be working with LeSportsac for this one-of-a-kind case for Canon's Digital ELPH cameras," said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. "We are consistently looking for ways to keep the user experience stylish, but functional, and this exclusive case will help us do just that."

The new LeSportsac camera case exclusively for Canon PowerShot Digital cameras is available starting today only on Canon Shop Direct online store at a retail price of $38.00. For more information, please visit http://shop.usa.canon.com/lesportsac.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number four in the computer industry on Fortune Magazine's World's Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.
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