With Prizes Valuing More Than $30,000, Winners Will Compete to Win Dream Photo Expedition

South San Francisco, CA - March 24, 2010 - Unified Color Technologies, the experts in true color high dynamic range imaging (HDR), today announced the Unified Color "True Vision HDR Photo Contest." Photographers of all experience levels are invited to submit their finest images created using Unified Color Technology's HDR PhotoStudio software, the only HDR application that edits images in the full 32-bit color spectrum. Contest participants have a chance to win prizes totaling more than $30,000 including a Grand Prize of a photo workshop through National Geographic Expeditions and a 15-inch MacBook Pro.

Unified Color's True Vision HDR Photo Contest will award the most creative and technically beautiful HDR images. Judged by a panel of HDR experts and renowned photographers, the contest will be held in three cycles throughout the year with the grand prize to be selected at the end by public voting. There is no limit to the number of images a photographer may submit and no purchase is necessary to participate. Starting today, photographers can submit their images in one of three categories, architecture, nature and "freestyle," on www.unifiedcolor.com/contest.

"Photographers rely on dynamic tones and colors to tell a visual tale that captivates their audience. HDR PhotoStudio empowers photographers to unlock the spectrum of color to create photos more true-to-life than ever produced," said Alfred Zee, CEO, Unified Color Technologies. "The Unified Color True Vision HDR Photo Contest will highlight some of the most awe-inspiring landscapes, breathtaking architecture and everything in between. We are excited to celebrate the increasing popularity of HDR photography and reward photographers for their creativity and technical acuity."

How It Works
Using HDR PhotoStudio (a free download available at www.unifiedcolor.com), photographers create their HDR images and submit the .BEF file (HDR PhotoStudio native format) for consideration to http://www.unifiedcolor.com/contest-submit-photo. Images can be submitted in one of three categories: nature, architecture or "freestyle," an open category for any image that does not qualify for one of the other categories.

Awards and prizes will be presented in each category three times throughout the year followed by a grand prize announced on December 1. All the winning images from the three cycles will be considered for a grand prize which will be decided by public vote.

The first round of awards will be announced in mid-May and entries should be submitted by May 12, 2010. Photographers are encouraged to submit as many images as they like. There is no entry fee to participate.

Prizes
Three first place winners (one per category) will each receive a photo prize pack valuing nearly $2,000 including a Nikon D90 kit, Gitzo carbon fiber tripod, the new Lowepro Slingshot 202 AW and a Lexar Professional Class 10 8GB SDHC. Additional individual prizes including X-rite Color Munki, ColorChecker Passport, B&H gift cards and free copies of HDR PhotoStudio will also be awarded as honorable mentions in each cycle. Prizes for cycles two and three will be announced at the start of the entry period. The grand prize winner will choose from a selection of dream photography workshops offered through National Geographic Expeditions and will also receive a 15-inch MacBook Pro. See full contest details for terms and conditions

For complete details on Unified Color's True Vision HDR Photo Contest, go to www.unifiedcolor.com/contest.

About Unified Color
Unified Color Technologies is redefining the capabilities of visual technology with a unique color system that powers the next-generation of high dynamic range (HDR) imaging devices and software. A significant improvement over current industry standards, Unified Color's new Beyond RGBTM color model presents a versatile color platform which is able to map a much larger color space encompassing the full human visual spectrum including colors found in nature and man-made light sources. Beyond RGB is available for licensing to digital imaging companies looking for a competitive market advantage. Powered by the Beyond RGB color model, the company's flagship HDR PhotoStudio has set a new industry standard for creating, depicting and editing the most realistic HDR images. More information about Unified Color can be found at http://www.unifiedcolor.com.

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