31 March 2010 -- α (Alpha) digital SLR users can now enjoy even more control over creating beautiful, low noise images with the latest release of Image Data Converter software.

Image Data Converter SR Version 3.2 now features new algorithms that significantly reduce image noise at high ISO settings when converting RAW data to JPEG files. Processing is most effective at ISO 800 and higher, delivering impressively natural results with minimised colour noise right up to ISO 12800 (depends on DLSR model).

The new algorithm is effective when converting RAW file or cRAW files (depends on DSLR model) to JPEG files produced by all current and previous model digital SLR cameras by Sony (excluding DSLR-A100).

Image Data Convertor SR Version 3.2 is part of the Image Data Suite that also includes Image Data Lightbox SR Version 2.2. Supplied free of charge with all new digital SLR cameras by Sony, the enhanced bundle now also offers support for Mac OS 10.6 (Snow Leopard).

Registered Alpha customers can download Image Data Convertor SR Version 3.2 free of charge from the Sony Europe support website in English version from 31st March 2010. Other languages will be available to download within the next 10 working days. To download the new update, please visit: http://support.sony-europe.com/dime/digistill/alpha/alpha.aspx?

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, “α” (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter

“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “XDCAM” are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners