Wednesday 31 March, 2010 – The nation’s leading photographic industry body, the Australian Institute of Professional Photography (AIPP) has established a new membership category specifically tailored to enthusiast photographers.

Up until now, the AIPP has exclusively represented the country’s top professional photographers. The peak industry body, established in 1963, supports members in achieving excellence and promotes the profession of photography.

‘As the leader in the photographic industry, the AIPP recognises that there is a sharp increase in the number of enthusiast photographers in Australia and has changed its membership categories to better represent the landscape of photography in Australia. We believe that through enhanced communication to and education for enthusiasts we can improve the standard of photography in Australia. In addition, we can better inform the general public about the distinction between a professional and an enthusiast,’ says Peter Myers, Executive Officer, AIPP.

The decision is a landmark change in the eyes of the photographic industry which acknowledges the increased number of semi-professional photographers since the introduction of digital photography.

Following research in to the nature of the photographic industry in Australia and researching their existing membership base of more than 2,500 of the top photographers from around the country, the AIPP made the decision to overhaul its membership categories.

‘We hope that by joining the AIPP, they will not only benefit from the advantages of being a member but also look at developing their interest and skill in photography further,’ continued Peter.

Benefits include discounts by relevant industry outlets, access to the AIPP continuing professional development program and the opportunity to network with some of the nation’s best photographers.

‘We strongly encourage all keen photographers around Australia to become “AIPP Enthusiasts”. All that we ask is that you have a love of photography and a desire to strive for more knowledge to improve your photography,’ concluded Peter.

For a full list of membership categories, benefits and joining fees, visit www.aipp.com.au